A budget-kind beauty buy has taken the crown as the hottest product of 2024, proving that you don’t need to break the bank for glowing skin. This surprising winner, priced at a mere €6, has outshone luxury brands like Olaplex, Elemis, and Murad, securing its place as the year’s most sought-after beauty essential.
Even pop star Ariana Grande’s popular fragrance, Thank U Next EDP, couldn’t compete, landing at number nine on the list. But the true champion of 2024 hails from a brand known for its affordable yet effective skincare: The Ordinary.
The Ordinary’s Niacinamide 10% + Zinc 1% Serum has captured the hearts (and faces) of beauty enthusiasts worldwide. This powerhouse serum, available for €6/30ml, has been crowned the most searched, mentioned, and referenced beauty product globally, according to beauty platform Cosmetify.
A Budget Beauty Superstar
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“The Ordinary’s super serum was the most searched, mentioned and referenced across the globe this year,” Cosmetify revealed. The platform’s annual Cosmetify Index not only identifies the top products but also highlights the biggest beauty influencers and brands shaping the industry.
This year, The Ordinary reigned supreme, followed by Olaplex No3 and Ecoco Eco Styler’s Olive Oil styling Gel. But what makes The Ordinary’s Niacinamide 10% + Zinc 1% Serum so special?
The Power of Niacinamide
“This serum is a true multitasker,” explains skincare expert Dr. Sarah Jones. “niacinamide is a powerhouse ingredient known for its ability to reduce inflammation, minimize pores, and control oil production. It’s also effective in fading hyperpigmentation and improving skin texture.”
The addition of zinc further enhances the serum’s benefits, providing antibacterial properties and helping to soothe irritated skin. whether you’re battling acne, struggling with redness, or simply seeking a brighter, more even complexion, The Ordinary’s Niacinamide 10% + Zinc 1% Serum offers a budget-friendly solution backed by science and rave reviews.
A budget-friendly skincare serum has taken the world by storm, claiming the title of the most popular beauty product of 2024.The Ordinary’s Niacinamide 10% + Zinc 1% serum, priced at a mere €6, has captured the hearts (and faces) of skincare enthusiasts worldwide.
This potent serum boasts a high concentration of niacinamide, also known as vitamin B3, a renowned ingredient for balancing skin and combating blemishes. “Its formula has a high concentration of Niacinamide (also known as vitamin B3) and it’s well established as a wonder ingredient for balancing the skin and keeping blemishes at bay,” explains the brand.
Zinc, another key player in the serum, helps regulate oil production and clarifies the skin. Together, these ingredients create a powerful duo that effectively targets enlarged pores, excess oil, and pesky spots. “Zinc helps regulate oil production and it clarifies the skin,so together the serum is a powerhouse for anyone who struggles with enlarged pores,excess oil and spots,” the brand adds.
The serum’s popularity comes as no surprise, proving that sometimes the most effective solutions are also the most affordable. “We aren’t remotely surprised it took top spot as the world’s most popular product of 2024, sometimes a €6 budget beauty buy is what the people want to use,” the brand concludes.
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