Our Regions Have Talent campaign designed by St John’s
TV device, digital
First Air Date November 3, 2021
Our Regions Have Talent, the terroir brand of the E.Leclerc brand, unveils a new opus, the fifth, in the saga launched in 2017 by St John’s. This time, the North is being honored with its famous fine waffles in a film directed by Côme Ferré (Wanda) where the South meets the North. The film features the epic adventures experienced, and especially told, by a pure Marseillais who went to find this sweet specialty in the heart of Hauts-de-France. A galéjade of which his friend is not fooled, who knows full well that the fine waffles come directly from E Leclerc. With this epic and very rhythmic narrative film that offers a new look at the saga, the brand confirms its desire to include the culinary specialties of our regions in the daily life of the French with modernity. Exclusive digital content such as gifs or Instagram stories as well as store promotion will complement and amplify this system.
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