In the first month, HABrieger has achieved a turnover of almost 400,000 euros from the sale of Dzintars products in Latvia. Traditionally popular Dzintars lip balms and nourishing cream NĪCA have been the most purchased products even after their return to store shelves, meanwhile the average age of Dzintars product buyers has significantly decreased. In April, HABrieger will also start selling Dzintars oral care products.
“We are very satisfied with the results of the first month and we are already feeling a lot of public interest. It can be seen that people were longing for this price range and quality products. I would especially like to point out that our customer has become much younger, so we can believe that one of the strategic settings – to address a younger audience – has been successfully achieved, ”comments Anastasia Udalova, head of cosmetics manufacturer HABrieger.
Contrary to the doubts previously expressed by experts, Dzintars campaign has been able to reach the youngest audiences. According to the e-shop, 44.1% of all shoppers were aged 25-34, while the second largest age group was 35-44, accounting for 29.5% of all shoppers. The age group 18-24 accounted for 12.7%, while the representatives of the 45+ groups accounted for only 13%. The company notes that this is a significant change from historical data.
Amber products are sold in more than 1,400 sales outlets. The most active interest in Dzintars products was observed in Top !, Maxima and Elvi stores. A. Udalova adds that Dzintars products appeared on the shelves of Maxima and Rimi stores about two weeks later, therefore it is expected that the demand for Dzintars products will increase in both major retail chains.
Meanwhile, the average purchase amount of Dzintars products in the e-store has exceeded 16 euros. The company concludes that customers have been curious enough and ready to try different lines of products immediately. In addition, repeated purchases are also observed.
HABrieger in your e-shop www.dzintars.lv have launched an exclusive sale of three new products, which will not be available on store shelves. The natural whitening toothpaste ENGURE, toothpaste for sensitive teeth and gums TŪJA, as well as the refreshing mouth elixir BĒRZCIEMS have started their journey to customers. The company points out that new toothpastes make up more than 95% of the natural ingredients. In total, 18 different types of Dzintars cosmetic products are available for sale.
“The origins of Dzintara cosmetics can be traced back to 1849, when Heinrich Adolf Bruger founded a soap and perfumery factory in Riga, which later became one of the largest cosmetics manufacturers in Latvia within three generations. The aim of the new owners is to return to Bruger’s approach – slowly , balanced and carefully designed products for the dynamic world of our time, the name of the company and the factory has been changed to the historical one – HABrieger – but the cosmetics brand Dzintars has been retained.The largest shareholder of the cosmetics manufacturer HABrieger is the Estonian industrial production company Skinest Group. The Skinest Group is owned 67% by HABrieger and 33% by Anastasia Udalova, the company’s CEO.
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