Dynafit welcomes two new entrants and gives a brief overview of Kiefersfelden

South Tyrolean running and ski touring specialist Dynafit is pleased about two new sports additions to its international marketing team: Firstly, Lukas Malgay is coming on board as International Sports Manager. The 33-year-old is primarily responsible for managing and supporting the brand’s athletes. In addition, he oversees the most important Dynafit competitions in ski mountaineering and trail running. After working in sales and marketing at Specialized, Evoc and POC, Malgay was most recently sponsorship manager of the Bora-Hansgrohe UCI World Team. On the other hand, Helge Röske was appointed as International Product Marketing Manager. In his role, the 31-year-old is responsible for the implementation, organization and budget management of Dynafit’s photo and video productions. He should also create the work and look at books and coordinate the groups and teams involved. Most recently Röske worked as a freelance photographer and filmmaker in the sports industry.

The opening of the brand’s new headquarters in Kiefersfelden is currently at home. This will be established on September 19. Almost two weeks ago, the new mono-brand store will be presented there, offering the main products of the season as well as a large selection of popular sellers. There will also be a special preview of the upcoming season’s tactics. In the Speed ​​​​Lab and Speed ​​​​Tunnel, customers can experience the different sports and the spirit of the Dynafit brand up close.