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Dynafit strengthens its marketing team with a duo

While Helge Röske has been on board as International Product Marketing Manager since the end of May, Lukas Malgay joined as International Sports Marketing Manager on July 1.

Helge Röske. Photo: Dynafit

In his position as International Product Marketing Manager, Röske is responsible for the implementation, organization and budget management of Dynafit’s photo and video productions. He is also responsible for creating work and look books, including coordinating the agencies and teams involved. The 31-year-old studied media and information in Offenburg. Most recently, he worked as a freelance photographer and filmmaker in the sports industry.

Lukas Malgay. Photo: Dynafit

Lukas Malgay, who joined Dynafit as International Sports Marketing Manager, is now primarily responsible for the management and support of the Dynafit athlete team. He is also responsible for the most important Dynafit competitions in ski mountaineering and trail running. The Munich native studied event, media and sports management and has many years of experience in the sports and cycling industry. After working in sales and marketing at Specialized, Evoc and POC, the 33-year-old most recently worked as sponsorship manager for the UCI World Team Bora-Hansgrohe.

Text: Jo Beckendorff

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