Dyn is my whole sport!
Dyn (pronounced “your”), a new sports streaming service, will be launched this summer. Dyn is a cooperation between Axel Springer (including SPORT BILD, BILD) and Christian Seifert (54). The ex-DFL boss and his management team presented for the first time on Thursday what exactly the broadcaster’s program will look like.
That’s how Dyn intervenes!
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The core of the project is of course live sport. Seifert: “We want to give sports fans a home for sports other than football. Every fan has access to a portfolio of over 2000 live games and can find the league that interests him or her.”
The new company has secured the rights for nine top leagues in Germany.
In addition, Dyn has also secured the rights to international competitions, broadcasts the Champions League and European League in handball and the basketball Champions League.
The first live game of the new portal will be on August 23rd. In the Pixum Supercup, handball champion THW Kiel and cup winner Rhein-Neckar Löwen face each other. A day later, the HBL starts its new season.
Dyn is offering an annual subscription for 126 euros until the end of July – that is 10.50 euros per month. One HBL and one BBL game each day is broadcast live and free of charge on BILD TV.
Christian Seifert shows handball, basketball, hockey, volleyball and table tennis live with Dyn
In addition to the live games, Seifert and his squad also offer formats for the time without games. “We will intensify reporting between matchdays. We are not a linear broadcaster, but geared towards flexible use in the fans’ timeframe,” says the founder and shareholder. Instead of broadcast times, there are publication times: “Just like how media use happens today.”
In handball, fans can look forward to “Harzblut”, where TV man Florian Schmidt-Sommerfeld talks shop with the legends Stefan Kretzschmar, Pascal Hens and Mimi Kraus. But there will also be deep talk formats, such as “Auszeit HBL” with Annett Sattler, which Seifert is particularly looking forward to: “She is certainly one of the most prominent sports presenters we have in Germany, and by the way, she is also a handball trainer herself .”
In basketball, the focus is on two players who were themselves active in the BBL last season: Sergio Kerusch most recently played for the MBC, interviewing the many US players in the all-English format “Sergios Corner”. Bastian Doreth was captain at relegated Medi Bayreuth, analyzes the BBL together with the two-time coach of the year Stefan Koch.
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There will also be separate formats for hockey, volleyball and table tennis. Nice for fans: Dyn will also make all of these programs available on its platforms to fans without a subscription a few hours after their release.
Dyn CEO Andreas Heyden: “We will do a lot for the leagues that make sports accessible to a broader public.”
Seifert has big goals: “We are ready to start broadcasting. We want to positively change the German sports and media landscape in the long term. We want to carry the values of sport into society.”
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That’s why Dyn asks each subscriber which sport is their personal favorite. Ten percent of the net subscription proceeds go to the sport chosen by the fan, and the leagues undertake to use these proceeds for youth work or social projects.
Dyn COO Marcel Wontorra explains: “We have a big debate about the fact that young people’s interest in sports is declining. Nothing can bring people together like sport.”
Dyn wants to contribute to this from August.
2023-07-13 14:32:50
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