Central Pattana-Dusit Thani Group Launch of the Central Park brand, develop shopping centers and office buildings. Investment value 20,000 million baht
Ms. Wallaya Chirathivat, President and Chief Executive Officer of Central Pattana Company said that Central Pattana As the developer of the mixed-use project ‘Dusit Central Park’ together with the Dusit Thani Group. Introducing the new brand ‘Central Park’ with an investment value of 20,000 million baht to develop shopping centers and office buildings. Under the total project value of all 4 components is 46,000 million baht, ready to upgrade Bangkok. To become a world-class metropolis
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“Central Pattana is committed to pioneering the New Retail Landscape with our expertise over more than 42 years and joining forces within the Central Group that established both the first department store and shopping center in the country. and has also expanded businesses, developing more than 200 projects in 18 countries around the world, both Europe and Asia. This time, the development of the ‘Central Park’ shopping center will create a New Horizon phenomenon for living in Bangkok. Just like big cities like Central Park in the heart of New York or Hyde Park in the heart of London.”
The “Dusit Central Park” project is under the concept of ‘Here for Bangkok’ with 4 strengths, with details as follows:
1. Here with Proven Expertise: With the success of Central Group in project development and management Leading retailers in Europe and Asia, making the Global Ecosystem a reality. and Central Pattana creates landmarks everywhere. by Central Park’s new brand Central Pattana Total investment value of 20,000 million baht will consist of 2 important components: a shopping center and an office building.
Central Park Shopping Center On an area (GBA – Gross Building Area) of 130,000 sq m, prepared to open for service during Q3/2025: combining Curated Experience with Park Life to create The New Luxury, a new concept that has never been seen before. By selecting the best things together with leading brands in Thailand and world-class brands, and also bringing the original Essence of Heritage with its beautiful identity to be reflected in Architecture and Interior Design as well. Central Park Offices office building On an area (GBA – Gross Building Area) of 130,000 sq m. Prepared to open Q2/2025: The best and most convenient Prestigious Class A office in Bangkok. It will be a Global Professional Hub for world-class companies, responding to social trends. & Flexible Workplace and strives to be LEED Gold and WELL Certified, taking into account the environment and Well-being. In addition, it also provides a Private Terrace that can see views of Lumpini Park and a Rooftop Bar that can see a 360-degree view of Bangkok.
2. Here for the Ultimate Potential: It is the only luxury mixed-use project that has a Major Interchange Station where the BTS & MRT two main lines intersect, so it has Accessibility. Seamless access to projects In addition, the target group is unique in terms of High Purchasing Power and lifestyle. The creation of the Central Park brand in the Retail section next to Urban Park is therefore the first complete High-end Lifestyle Hub that has never been seen before in the Silom area.
Established Affluent Neighbourhood : From the center, the Financial & Commercial District is home to some of the country’s and world’s leading companies. Ultra-luxury residential area with over 17,000 Units, Luxury Hotels with over 6,500 keys, Grade-A Office Towers with a GLA area of 1.5 million sq m, 47 Embassies & Consulates including leading universities, schools and hospitals. country Potential Customers : The project’s traffic is targeted at approximately 25 million people per year and there will be regular quality traffic from people who live within the project in Ultra-Luxury Residences, Hotels, Offices as well. International Tourists : Aims to attract 10 million tourists per year to Central Park with experience in creating Global Attraction and organizing Global Events, including various Global Brand Experiences, as has been done successfully at Central World.
3. Here for an Unprecedented Experience: With a highlight that is superior to other mixed-use projects, Hospitality meets Retail, ready to create a One-Stop Service Platform that will connect Retail’s services and offerings to every part of the project.
A Life Exploration Space : Create more than 55,000 square meters of Curated Experience space for every lifestyle by selecting new Culture, Art, Global Trends to Thailand, including Collaboration. Collaborating with world-class brands, Up-and-Coming Thai & International Designers, including areas that will support Urban Active Lifestyles, etc. Passionate Culinary Culture : Create a Food Destination of more than 25,000 square meters that meets the needs of every target group, from Street Food, Grab & Go that will connect and answer the needs of Mass Commuters to Experiential Dining that will select food experiences that will attract both Thais and foreigners. tourists as well
4. Here for A Lush Quality of Life: The highlight of the project is the 7-rai Rooftop Park, which provides large green space and a good quality of life for city dwellers. It answers the Multi-Purpose Use problem with an Amphitheater area for people to enjoy. Come meet, play music or show a small performance, Jogging Track, treadmill and trail in the city center garden, and Day-to-night Gather & Feast Space, answering people’s lifestyles and mindsets to be the center of a Mindfulness Community of people who care. Well-being, having an Active Living lifestyle and being open to new experiences.
In addition, it is preparing to create World-class Events such as Music & Art in the Park and World-class Celebration and New Movement events that reflect Urbanization and meet people’s needs. In developing ‘Central Park’, Central Pattana has used its expertise. Both in terms of project development Including creating world-class experiences and Marketing Programs that have created success for every project in every location, whether it’s The 1’s Big Data with more than 20 million people nationwide. Covering the Wealth Segment in Bangkok with more than 750,000 people, which will be of great benefit to Tenants and planning Intensive Marketing, creating and pulling together over 1,000 Events both globally and nationally.
For the Dusit Central Park project, it is a world-class mixed-use project under the cooperation of Dusit Thani Public Company Limited and Central Pattana Public Company Limited, with a total investment value for the entire mixed-use project in all 4 components of 46,000 million baht. Total area of 440,000 sq m on 23 rai of land, corner of Silom-Rama 4 Road, consisting of Dusit Thani Bangkok Hotel, 39 floors, 257 rooms, ready to open in mid-2024; Central Park Offices office building, area (GBA) 130,000 sq m, ready to open Q2/2025; Central Park Shopping Center, area (GBA) 130,000 sq m, ready to open Q3/2025; and residences, area size 50,500 sq m, divided into Dusit Residences priced 40-300 million baht and Dusit Parkside priced 12-90 million baht, preparing to begin gradually delivering rooms to customers in late 2025.
2023-10-10 12:18:00
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