Dusan Vlahovic has reportedly agreed a personal deal with Juventus, but Fiorentina will only sell their star striker for at least €70 million.
Arsenal and Juventus are said to be at the forefront of signing Vlahovic in the January winter transfer window.
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The 21-year-old Serbian player is reportedly believed to be not interested in joining the Emirates Stadium because he wants to play at a club that is already a champion.
Reported The Gazzetta dello Sport, Vlahovic is eager to sign a contract with Juventus this January.
The newspaper reported last week that the Bianconeri had offered €35 million plus Dejan Kulusevski, but Fiorentina did not confirm the offer as they would only sell the player for a cash offer.
Vlahovic has reportedly agreed a €7 million-a-year deal together Bianconeri and he is eager to continue his career in Turin, both this January and next summer.