Dunkin ‘has appointed Rafael Acevedo as its new chief marketing officer, a position that has been vacant since late 2019.
In his new role, Acevedo will lead Dunkin ‘marketing department, which includes field, digital and product innovation, and advertising. Additionally, you will be tasked with developing strategies in those areas while seeking alliances with operations to drive sales “that build Dunkin’s position as a leading coffee and beverage brand for the consumer on the go.
“Dunkin ‘is part of the fabric of America and I am delighted to have the opportunity to join such an esteemed team,” Acevedo said in a press release. “I believe Dunkin’s potential is limitless, and I look forward to working with the entire Dunkin ‘team and its franchise network to build and accelerate the brand’s momentum in the months and years to come.”
Prior to joining Dunkin ‘, Acevedo spent 19 years at Coca-Cola North America, serving a variety of senior management roles and positions in global marketing, innovation and brand transformation. Since November 2018, he has served as Vice President of Marketing and General Manager of the company’s tea portfolio.
Perhaps his most notable achievement within the company came in 2018, when he designed the strategy and led one of the most important changes in Coca-Cola history with the relaunch of the Diet Coke brand, which had been in decline for twelve years. This change led to an increase in its market share and drove the increase in consumers of the product.
“Rafael is a strong, talented and experienced business leader with a proven track record in building and modernizing one of the world’s most iconic and beloved beverage brands,” said Scott Murphy, Dunkin ‘president, in a statement. press. “With his extensive experience in brand transformation, his consumer-centric approach to marketing and his ability to create and inspire teams, we are confident that he will take Dunkin ‘to the next level.”
Dunkin ‘undertook a rebrand of its own, officially removing the word “Donuts” from its name in January 2019. The move was made as part of a major effort to help modernize the Dunkin’ consumer experience, updating its offers, simplifying its menu, emphasizing drinks, ordering through cell phones, etc.
Acevedo will now be in charge of continuing to drive Dunkin’s rebranding efforts to take its business to the next level, and into the future.
Acevedo has a bachelor’s degree in administration and finance and general administration from the Metropolitan University of Caracas, Venezuela, and a master’s degree in business from the Goizueta Business School, belonging to Emory University, in Atlanta.
– .
