Dubai Summer Surprises continued its exceptional brilliance, after its agenda for this year was crowded with many diverse entertainment events, amazing activities, promotions, discounts, wonderful prizes, and raffles for valuable cash and in-kind prizes, for Dubai residents and visitors to enjoy during the summer.
The Dubai Summer Surprises started on June 29, and will continue until September 3, organized by the Dubai Festivals and Retail Corporation, which was keen to enhance cooperation with various partners, in order to present a new season full of distinctive experiences, so that everyone can spend fun times and buy products. For local and international brands, at reasonable prices, with abundant profit opportunities, all of which contribute to strengthening Dubai’s position as a favorite destination to visit throughout the year.
Dubai Summer Surprises offers the best events, offers and entertainment experiences that suit all ages of residents and visitors to the city during the summer, with the start of the school vacation, and also strengthens Dubai’s position as a leading destination for shopping, entertainment, food and culinary arts.
Outstanding season
The hospitality, retail and entertainment sectors in Dubai prepared for a season distinguished by the tourism and commercial boom, with the launch of the “Dubai Summer Surprises” activities, as the season witnessed strong growth in sales traffic and the number of visitors in shopping centers, as well as a rise in hotel occupancy rates, and increased demand for destinations. And amusement parks, which all announced various offers and discounts, to attract visitors and shoppers during the summer season.
And more than 3,500 sales stores across Dubai announced discounts of up to 75% on many products, over the course of 10 weeks of the sales season, and more than 100 exclusive hotel offers for surprises, in addition to more than 20 special offers in various entertainment destinations.
Dubai Summer Surprises have played a vital role in the development and prosperity of the retail sector in the emirate for more than a quarter of a century, which in turn contributed to strengthening Dubai’s position as a leading shopping destination in the world.
Dubai Summer Surprises has also succeeded in turning Dubai summer into an attractive and immersive season of unique and fun activities and experiences for families, as the event provided a wide range of diverse activities that extend over more than two months, and includes many entertainment events, big discounts, raffles and prizes.
Best offers
The festival offered its visitors the best promotions and discounts at more than 100 participating stores across the city. Shoppers received an additional 5% discount of the total bill, as part of the festival’s VAT-exempt offer, and were able to take advantage of many offers. other promotional.
Dubai residents and visitors enjoyed shopping without paying value-added tax, on Fridays, Saturdays and Sundays, when purchasing products such as jewelry, accessories, fashion, shoes, furniture, baby and children’s products, perfumes, cosmetics, sports equipment, toys, and hobby supplies.
Dubai Summer Surprises was supported by the main sponsor, the RAKBANK MasterCard card, and a number of strategic partners, such as the Al-Futtaim Group, Dubai Festival City Mall, Festival Plaza, Al Seef, Al Zarooni Group, Mercato, and Abdul Wahed Group. Al Rostamani, Bluewaters, City Walk, Emirates Airlines, ENOC, Etisalat, Majid Al Futtaim “Mall of the Emirates”, “City Center Mirdif”, “City Center Deira”, Nakheel Malls “Ibn Battuta Mall”, “Nakheel Mall”, and “Dragon Mart 2”, “Palm West Beach”, “The View”, “The Beach” and “The Outlet Village”.
