Dubai Media Gears Up for Immersive Coverage of UAE’s 53rd National Day
Dubai Media Incorporated (DMI) is preparing a comprehensive multimedia experience to celebrate the United Arab Emirates’ 53rd National Day. Starting December 2nd, DMI will deploy a network of correspondents, reporters, and technical experts across the UAE to showcase the nation’s pride, achievement, and vision for the future.
"Union Day represents a cherished occasion, embodying feelings of pride in the establishment of our state and the remarkable journey of the Union, full of accomplishments," said Salem Balyouha, Executive Director of the Content Department at DMI. "This day is a testament to the vision of our founding fathers and the wise leadership that continues to build on their legacy. Through innovative technology and artistic expertise, we aim to deliver media coverage that matches the stature of this historic event."
DMI’s coverage will encompass a nationwide live broadcast plan spanning 10 hours. Starting at 10 am from Abu Dhabi News Center, viewers will be treated to the military parade, followed by the National Service Studio’s detailed broadcasting at noon. Coverage will then shift to Dubai Media Studio for Union Day celebrations, and further to Sharjah TV at 2 pm before returning to Abu Dhabi at 4 pm for the official ceremony in Al Ain.
The coverage will be accessible across DMI channels – Dubai TV, Sama Dubai Channel, Dubai Radio, Noor Dubai Radio and Channel – alongside all local TV channels, the official Union Day website, and social media platforms.
Adding depth to the coverage, special programs will explore the UAE’s global standing through interviews with foreign ambassadors. Additionally, inspiring stories of Emirati citizens who have excelled internationally will be featured. Renowned figures and officials will share their perspectives on the
Union’s impact on society, enriching the narrative.
Dubai TV will also broadcast the “We Sing for the Emirates” concert, hosted by DMI in partnership with Dubai Festivals and Retail at Dubai Festival City Mall. This musical celebration will feature beloved artists Aryam and Faisal Al Jassim.
Complementing the televised coverage, DMI will actively engage with social media, highlighting public interactions and celebrations surrounding National Day. The campaign "Zayed and Rashid," launched by Brand Dubai in partnership with several government and private organizations, will also be covered.
Sama Dubai will present special episodes of programs like "First Destination," "Tharwat Watan," "Cultural District," and "Sama Avenue," alongside patriotic songs and the documentary "Mohammed bin Zayed," shedding light on the life of the UAE President, Sheikh Mohammed bin Zayed Al Nahyan.
Dubai Radio will participate in the live broadcast and feature innovative breaks commemorating the occasion, while Noor Dubai Radio and Channel will dedicate special programs and innovative breaks to the celebration.
This multifaceted approach by DMI ensures a comprehensive and unforgettable experience for UAE nationals and international audiences alike as they witness the vibrancy and spirit of the UAE’s 53rd National Day.
2024-12-01 00:05:00
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## Raising the Flag on Innovation: DMI to Deliver Immersive National Day Coverage
**Exclusive Interview with Ahmed Al Nuaimi, Chief of News at Dubai Media Incorporated**
**World Today News:** Dubai Media Incorporated (DMI) has a formidable reputation for groundbreaking coverage. This year, for the UAE’s 53rd National Day, you’re pushing the boundaries even further with an immersive multimedia experience. Can you shed some light on what audiences can expect?
**Ahmed Al Nuaimi:** Indeed, we’re incredibly excited about this year’s National Day coverage. we recognize the ancient importance of this occasion and aim to convey the spirit of unity, progress, and national pride in a way that truly resonates with our audience.
**WTN:** We understand “immersive” will be a key element. What specific technologies and strategies will be employed to achieve this?
**AAN:** We’re embracing the full spectrum of modern media. think augmented and virtual reality experiences, bringing viewers directly into the heart of the celebrations. Our viewers will be able to virtually participate in parades, witness fireworks displays from unprecedented angles, and even explore historical landmarks through interactive 3D models.
Beyond the visual, audience immersion will be enhanced through a dedicated audio landscape, encompassing interviews with key figures, traditional Emirati music, and soundscapes that capture the vibrant atmosphere of the festivities.
**WTN:** This is a bold approach.What are the main challenges DMI faces in delivering such an ambitious project?
**AAN:** Logistically, coordinating the deployment of our vast network of correspondents, reporters, technicians, and digital specialists across different locations demands meticulous planning and execution. Ensuring seamless integration of various technological platforms while maintaining broadcast quality is another meaningful challenge.
However, the real challenge lies in capturing the essence of National Day – the deep-rooted emotions, the patriotic fervor, and the shared sense of belonging. We strive to translate these intangible elements into a tangible, impactful experience for our viewers.
**WTN:** DMI has long been at the forefront of leveraging technology to engage its audience. How will this National Day coverage further solidify that position?
**AAN:** Our focus has always been on pushing the boundaries of storytelling. This year’s National day coverage epitomizes our commitment to harnessing the latest technological advancements to create truly engaging and impactful content. We believe this immersive experience will set a new benchmark for media coverage of national events, not only in the UAE but globally.
**WTN:** what message do you hope to convey to the audience through this coverage, both within the UAE and internationally?
**AAN:** We want to showcase the remarkable journey of the UAE, highlighting its achievements, its vision for the future, and the unwavering spirit of its people.
We want to inspire a sense of pride and unity among Emiratis while fostering a greater understanding and gratitude of Emirati culture and values among the international community.
**WTN:** Thank you for your time, Mr. Al nuaimi. We eagerly anticipate witnessing the culmination of your team’s efforts on this momentous occasion.
