The record numbers for the number of international visitors for the year 2023 announced by Dubai, as well as Ras Al Khaimah, confirmed the leadership of the UAE tourism sector, which continues its exceptional performance and consolidates its position as one of the strategic sectors in building the economy of the future.
During the week, the tourism sector in the UAE maintained the momentum of its various events and activities such as festivals and exhibitions, while the Most Beautiful Winter in the World 2024 campaign highlighted the growing attractiveness of adventure tourism in the country and the diversity of its options.
The Emirate of Dubai achieved a record number of international visitors it received in 2023, with a total of 17.15 million visitors, an annual increase of 19.4 percent compared to the number recorded in 2022, which reached 14.36 million visitors.
Dubai exceeded the previous record number of visitors of 16.73 million visitors in 2019, according to the latest statistics issued by the Department of Economy and Tourism in Dubai.
Dubai was named the best global destination in the 2024 Travelers’ Choice Awards by Tripadvisor. Travellers’ Choice Awards are the largest travel platform in the world, making Dubai the first city in the world to achieve this achievement for the third year in a row.
Adventure tourism
The “The Most Beautiful Winter in the World 2024” campaign highlighted adventure tourism in the UAE and its role in attracting large numbers of local visitors and tourists coming from abroad.
The campaign emphasized that the UAE is an ideal destination for lovers of adventure tourism, due to its natural resources, which provide distinct experiences full of entertainment and excitement amid stunning views of valleys, mountain peaks and charming beaches.
The concept of adventure tourism in the Emirates goes beyond the traditional concept of hiking and mountain climbing to a broader space that covers physical activity, interaction with the environment, and other vital activities.
Fly Emirates
Emirates Airlines and the National Basketball Association of America (NBA) signed a global marketing partnership contract for several years, under which Emirates Airline became the official partner of the association, in addition to the “name partner” for the first NBA Cup competition, and the first partner ever for referee shirts in the Football League. American professional basketball.
An Emirates Airlines official stated that the carrier’s sponsorship budget exceeds one billion dirhams annually, or about 1% of revenues, while its marketing budget generally reaches 3 or 4% annually of revenues.
In another context, Emirates Airlines intends to resume operating its flights to the Australian city of Adelaide, where daily service will begin again between Dubai and the capital of the state of South Australia, starting October 28, 2024.
Ras Al Khaimah
The Emirate of Ras Al Khaimah witnessed an outstanding performance in the tourism sector during the past year, achieving a 24% growth in the number of tourists from international markets, an 11.7% annual increase in the hotel occupancy rate in the Emirate, and many distinguished achievements, starting with it being the first destination in the Middle East. It obtains the silver “Earth Check” certificate, in order to enhance its air connectivity and its record of distinguished events.
The emirate is witnessing the opening of many hotel projects during the period 2024-2025, with a total of 2,377 rooms.
events
Festivals and exhibitions maintained their momentum in attracting participants and visitors during the current week, which witnessed the launch of the activities of the 13th edition of the Sharjah Light Festival, the activities of the 12th edition of the Ras Al Khaimah Art Festival, and the activities of the sixth edition of the Al Ain International Film Festival, while the 53rd edition of The Middle East Watch and Jewelery Exhibition was attended by more than 75 thousand visitors and the participation of more than 500 exhibitors.
2024-02-09 07:51:06
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