Not the same acoustics as in the shower.
Famous singer Dua Lipa resumes her hit Levitating, but this time a capella. The performance is there. The young Briton lends her voice to the new Evian campaign, produced with the agency Wieden + Kennedy Amsterdam. This is the very first Evian campaign since the brand entrusted its global advertising budget to the agency last year.
The advertising takes place in a performance hall, with very few decorative elements. Dua Lipa is on stage, accompanied by technicians, to film her prowess and install the lights. She then begins to sing, with her voice as the only musical instrument.
Dua Lipa commented on her collaboration with the mineral water brand: “It’s not often that I get the chance to take a break and sing my music a capella, so I hope the fans will enjoy it. I have always found being true to myself to be extremely empowering, and I love that this is important for Evian as well.”.
For his campaign Drink True, Evian also unveiled an advertisement featuring Manon, a 15-year-old girl who lives in the Alps. Tireless, she guides us through the mountains and talks to us about Evian’s ethics.
These two advertisements convey the same message: to reflect the purity of the product. When the singer is drinking, she can sing without an instrument with a clear and powerful voice. Thanks to Manon, the brand highlights its natural and sustainable side. Countryside Drink True will be broadcast on TV and social media in different countries such as the US, UK, Switzerland, China and Canada.
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