Du unveils two new brands to promote digital transformation in the Emirates

Du, a company specializing in communications and digital services, announced yesterday the launch of its new business portfolio designed specifically for the business sector (B2B), which aims to Reposition and define the digital capabilities of organizations in the UAE.

At a press conference, the company revealed two new sub-brands joining the “du Business” brand: “du Tech” and “du Infra”, as part of implementing its ongoing commitment to to provide comprehensive, innovative digital transformation solutions that go beyond traditional. telecommunication services.

As the first du brand, du Business works to provide advanced and comprehensive solutions supported by the best 5G and fiber-optic communication network, which improves the productivity and flexibility of organizations and reinforces their growth and success.

By harnessing the transformative power of digital communication services, du Business supports organizations to inspire them to succeed, initiate and lead the competitive market, and is also a fundamental pillar in their journey towards digital transformation.

At the forefront of du’s transformation journey, the du Tech brand plays a major role in meeting the growing needs of institutions and companies, as it leads the information and communication technology sector to enable the digital transformation process in the UAE.

By strategically targeting government agencies, leading institutions and emerging companies, du Tech has the capabilities and willingness to improve the development of the technological landscape in the UAE, through its services that including data centers, cloud computing, cybersecurity, the Internet of Things. , and artificial intelligence.

In a related context, “du Infra” ensures secure and smooth data flow, to improve the network operations of institutions and government agencies during their digital transformation journey, as it provides a base -advanced and powerful network structure and services, which allow institutions to innovate. and grow, increasing their abilities to perform their duties confidently and effectively.

It also aims to provide secure network solutions to improve the operational processes of companies and institutions that are making efforts to explore a new digital vision.

Du CEO Fahd Al-Hassawi said: “Developing our service portfolio and launching new brands within our business and communications services system demonstrates our strong commitment to leading the the path of digital transformation in the UAE, and also confirms the success of our efforts towards development. our services to enhance the digital transformation process and provide… Services at the highest level of quality, enabling institutions to develop and grow, especially as our service portfolio is designed to the path towards continuing to lead a digitally integrated future.”

He said: “The new brands are working to overcome the traditional boundaries and horizons of telecommunications services, as (du Tech) provides comprehensive technical solutions, while (du Business) remains the core pillar to provide communication solutions and basic services, while (du Tech). Infra) completes the essential framework.