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DSK is changing the management of the retail segment, which is fundamental to its business model

Market share leader in retail banking, DSK, will have a new executive director who will be responsible for key direction at the financial institution. From there, it was officially announced that from January 2023, the post of executive director of the Retail Banking division will be taken by Slaveyko Slaveykov, who has been in DSK’s senior management, but as Chief Financial Officer (CFO).

The rollover is important because, due to its traditionally strong position serving households since the era of the State Savings Bank, this position is considered the second most important in the Hungarian OTP Bank DSK group. Since 2007, it has been occupied by Diana Miteva, who, according to the laconic information in the announcement, “will retire from the bank from January 2023.” At present, Miteva is also chairman of the board of the Bulgarian Banks Association, having recently been re-elected for a new three-year term. However, the branch organization is also likely to proceed to a new election soon, as it is traditionally led by an executive director at a major bank.

The new faces

Slaveyko Slaveykov is a household name in banking circles. He joined the ranks of DSK with Societe Generale’s acquisition of Expressbank, where he was previously also CFO.

According to the official announcement, in 2021 and 2022 Slaveykov actively participates in the strategic processes for digital transformation of DSK Bank and is “strongly committed to introducing an innovative model of flexible bank management, with which DSK Bank aims to provide the best experience to the customer by offering suitable modern customized solutions for each of its customers”.

DSK, with its huge legacy structure and branch network, is normally not so flexible in accepting innovations. Under the leadership of CEO Tamas Hak-Kovach, who arrived in 2020 to replace Violina Marinova, the bank has a strong emphasis on modernization and optimization.

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