Driss Fedoul. Member of the management board and director of the sales and marketing / communication department of Wafasalaf.
Wafasalaf recently launched an action in favor of its public health officials by paying them the equivalent of the withdrawals made in January to the tune of 1000 DH per customer. Driss Fedoul, member of the management board and director of the sales and marketing / communication department of Wafasalaf tells us more. It also takes stock of the actions carried out throughout the Covid-19 crisis by the credit specialist.
Wafasalaf has just announced an action in favor of its public health officials. What is it exactly?
The clients who have benefited from this action are public health officials, holders of a loan or several loans in progress with Wafasalaf and whose withdrawals are made at source from the DDP. The sum that was paid to them by transfer to a bank account or by provision at the level of the Wafacash network, corresponds to the amount equivalent to the due date or to the due dates withdrawn in the month of January 2021, up to 1,000 DH per customer.
Why, especially, health officials?
Our country has faced and continues to face the global health crisis. Health professionals, in particular, have been on the front line in the face of the pandemic by demonstrating daily mobilization and risk-taking to protect their fellow citizens. Wafasalaf is pleased to count among its loyal customers a significant number of public servants in the health sector. It was important for us to express our solidarity, our gratitude and our support to them.
What measures have Wafasalaf taken to deal with the health crisis?
Wafasalaf has deployed, since the start of the health crisis, a series of actions aimed at protecting its customers by facilitating remote access to its services, whether they are loan requests, monthly payment deferrals or after-sales service acts. One of the first actions deployed was to set up a flexible and secure system for receiving and processing postponement requests without customers having to travel. Thus, a form has been developed on our website allowing smooth processing of requests received. We are committed and continue today to listen to our customers hit hard by the crisis to put in place the appropriate solutions and adapted to each. We also launched the “Salaf click” product, the first solution on the consumer credit market, to be 100% online. Our customers, employees and those exercising a liberal profession, can thanks to this product, subscribe to a personal loan from any connected terminal: simulation, contract signing and financing, everything is provided remotely without any travel in agency. Finally, in the continuity of our commitment to the better living of our customers, Wafasalaf has launched a “medical teleconsultation” service in partnership with Wafa Ima Assistance, the leading insurer of the Attijariwafa bank group. This unique service on the square was designed to meet the constraints of the health crisis. It is offered to Wafasalaf customers who have taken out a personal loan with assistance. It allows them to benefit from a remote consultation by audio or videoconference via a dedicated number. This service was offered free of charge to customers throughout the lockdown period. Alongside these actions in favor of our customers, Wafasalaf has mobilized to guarantee the safety of its 900 employees, by implementing a series of actions focused on prevention, distancing and respect for barrier gestures.
What were the consequences of this crisis on Wafasalaf’s performance and on jobs?
Aware of its role as a responsible employer and corporate citizen, Wafasalaf has maintained all of the jobs. Indeed, protecting our employees, preserving their jobs and income has been an imperative and a real leitmotif for us. From the start of the health crisis, Wafasalaf set up teleworking for more than 70% of its workforce. At the branch level, a rotation between the teams has been set up with strict sanitary measures to protect our employees and our customers (provision of hydro-alcoholic gel, distribution of masks, fitting out of Plexiglas branches, setting up of queues at the branch). A communication and awareness-raising system has also been deployed in force (display of prevention measures on all sites, teleworking charter, regular notes from top management). Regarding our performance, the health crisis we are going through has really disrupted the entire economic fabric, including the consumer credit sector. Since the takeover last July, we have made every effort to maintain the accessibility of our offers and products. The year 2020 ended with the continued leadership of Wafasalaf.
How does Wafasalaf intend to continue its mobilization to participate in the collective effort in the face of this crisis?
Our signature “Dima Maak” is a sincere commitment. As a corporate citizen and a leader in its sector, we make every effort to be as close as possible to our customers and to listen to their needs. Since the beginning of the crisis, we have deployed a significant number of actions and we will continue to initiate new initiatives, thanks to teams mobilized, sensitive and attentive to the satisfaction of our customers.
Mariama Ndoye / Eco Inspirations
SUPPORT LesEco.ma IN ITS INFORMATION MISSION
–
–
–
