16/08/2023
Drip-Lab was born as a platform and community dedicated to phygital art. It has the artist Zoow24 as a source of inspiration
Another-1the trending phygital platform and community, has launched Drip-Lab, an NFT project at Polygon, in collaboration with Olmetexa weaver from Como specialized in technical fabrics, and with the artist and graffiti artist Zoow24.
Drip-Lab aims to define the intersection between art, graffiti, technology and fashion, uniting a community of collectors and connoisseurs. It ensures that street art can be registered and owned. Now he launches a collection of NFTs inspired by street culture. Link the artist’s characters to an NFC-enabled windbreaker jacket made by Olmetex.
At the heart of this project are Zoow24’s five NFT monsters (Rekt, Exto, Kult, Crymelon, and Root), representing the vices that can throw an artist off track. NFTs will be available with over 1,700 backgrounds, 183 monster traits, and 5,555 profile picture variations.
In short, their phygital mix will offer Drip-Lab holders the ability to flex digital PFPs, physical and wall products, as well as augmented reality experiences.
Drip-Lab will make Another-1’s Launchpad available for sale, allowing community members exclusive access to mint this project ahead of its public offering.
On July 26, the pre-sale of the project was opened, and on the 27th the public sale began. An individual PFP costs $150. Forging a custom jacket will cost 350. Upon release, additional benefits will be revealed as holders of these NFTs will benefit from a free release of an immortalizing NFT The Wall, created by Zoow24. In the fashion arena, a much-anticipated look is a limited-edition windbreaker jacket that comes equipped with NFC (Near Field Communication) technology.
A new way of creating and marketing art?
Designed by Italian company Olmetex, the jackets feature five thermo-reactive color combinations and feature Zoow24 monsters on the inner lining. The NFT exchange for the physical jacket will be available later this year.
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Regarding the project, the artist Zoow24 has stated: Drip-Lab is a warning about what vices become when they get out of control. Taken together, my collaboration with Another-1 and Olmetex has given me the opportunity to bring my art to a variety of platforms and possibilities.
Marco Staglianò, CEO of Another-1, added: our mission is to go further: to change the way art is produced and marketed. By establishing the Drip-Lab project together with Olmetex and renowned artists like Zoow24, we are proving that graffiti is a medium that can endure. By working with a renowned weaver like Olmetex, we have the opportunity to link physical fashion to street art and digital. We look forward to seeing how the street art and streetwear collecting communities will respond.
Lastly, Beatrice Breschi, CEO of Olmetex, stated: Olmetex has decided to make its company available to graffiti artists, because it has always believed in the close union between fashion and art. Elasticity, flexibility and openness to new ideas have always been part of our spirit. With these NFTs and the physical redemption of the waterproof jacket, Olmetex intends to turn an artistic project into fashion.
16.08.2023
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Continue reading… 08-16-2023
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2023-08-16 05:54:19
#Another1 #presents #DripLab #collaboration #Olmetex
