Douglas launches Kylie Cosmetics. Douglas continues the ongoing cooperation with Kylie Jenner and Coty and is now launching Kylie Cosmetics. Founded by Kylie Jenner in 2015, Douglas launched Kylie Skin in May 2020. In addition to the online launch in July, Kylie Cosmetics will also be available in stores in 18 European countries from October. The brand launch is the largest cosmetics launch at Douglas in 2021. Douglas continues to position itself as a beauty pioneer and Europe’s leading beauty platform.
Douglas launches Kylie Cosmetics – broad portfolio of decorative cosmetics
With Kylie Cosmetics, Douglas offers a broad portfolio of lip, eye and make-up products with all the essentials to create Kylie’s favorite looks. The range includes the popular brand’s must-haves such as the Matte Lip Kit, Face Highlighter and Blush. All Kylie Cosmetics products are vegan, gluten and paraben free and are not tested on animals.
Interact with Kylie Jenner online on Douglas Live
“I am delighted that, following the impressive launch of Kylie Skin in May 2020, we can continue the successful partnership with Kylie Jenner and Coty through Kylie Cosmetics in 18 countries. The wide-reaching combination of Kylie Jenner’s social media presence and Douglas as the leading, digital beauty platform is not only interesting with regard to the constantly growing e-comm. Sector, but is also aimed at trend-conscious, young customers: inside, we want to address. Not only the innovative product portfolio is an enrichment for our range – at the launch, Kylie’s followers have the opportunity to interact online with Kylie Jenner on Douglas Live ”, says Tina Müller, Douglas Group CEO.
About Kylie Cosmetics and Kylie Skin
Inspired by her passion for make-up and guided by her instinct for trends and the beauty business, she founded Kylie Jenner 2015 her brand Kylie Cosmetics. Their debut product, the Kylie Lip Kit, was completely sold out in less than a minute. Kylie Jenner’s direct-to-consumer retail concept has had a lasting impact on the beauty industry; the e-commerce website kyliecosmetics.com is one of the most successful online shops in the world today. According to the Fast Company, Jenner’s brand is one of “The World’s 50 Most Innovative Companies” and creates “the authentic connection with an entire generation”. In May 2019, the American all-rounder launched her skin care line Kylie Skin with vegan, gluten, paraben and sulfate-free as well as cruelty-free products – suitable for all skin types. In 2020, Coty acquired 51% of Kylie Jenner’s brands and has since followed the global expansion towards the powerhouse brand. As part of the relaunch, all Kylie Cosmetics products are vegan and meet clean beauty standards. Kylie Cosmetics will be available from July 15, 2021 at www.douglas.de and from October 2021 in selected European stores.
[Text/Bild: Douglas]
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