Advertisers should be able to circumnavigate dirty environments on Facebook and Instagram in the future
– Advertising on right-wing extremist websites that glorify violence or in filthy environments can have dire consequences for a brand – the Volkswagen ad, which is due to an incorrectly set content filter from an advertising partner was recently accidentally switched to Breitbart.com, is just one of countless examples. DoubleVerify now wants to ensure that such errors no longer happen in the future, at least on Facebook and Instagram, and has therefore entered into a partnership with the social network. –
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