Doritos, The second largest snack brand in the world PepsiCo, Will be the official marketing partner of Twitch Rivals. Twitch Rivals is a series of competitive gaming events featuring rising celebrities and artists, competing against Twitch in live competitions on some of the most popular games.
Doritos is the main partner for Twitch Rivals in Europe. The partnership, which begins today, will see around 60 broadcasts in Western European markets, including the UK, Spain, Belgium and the Netherlands.
Lou Garate, Head of Global Sponsorship Sales at Twitch, said: “Twitch Rivals are our competitive entertainment events that combine competitive esports and interactive gaming. The end result for our community is a unique experience. As Rivals ”Doritos, Official Marketing Partner in Europe, is working on expanding the already successful Official Marketing Association in North America and will have the opportunity to engage our audience in an authentic and innovative way. We are excited for you to join us as we continue to expand Twitch Rivals. to Europe. ”
As a Twitch Rivals partner, Doritos will also launch the “Doritos Disruptor Series” in EMEA, a detailed concept that will see the creators of Twitch organize a series of tournaments locally with select groups of emerging players. So European streamers will have the opportunity, for the first time, to host their own tournaments., Allowing them to organize events on their own and compete for fame and prize money!
Wayne Newton, Doritos, Pepsico’s Marketing Director for Western Europe, commented: “Gaming has become one of the world’s greatest pastimes and has seen record growth over the past year. As Doritos continues to build our partnership with gaming, I am very excited about this year’s continued partnership with Twitch. We will be able to offer a brand features program during tournaments. “
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