With all the music streaming services raising their prices, it seems like Spotify is our last hope in terms of accessibility. It may not last long, as Spotify is also considering a price hike.
Spotify CEO Daniel Ek confirmed that Spotify is considering a price increase for its subscriptions in the US, stating that a price increase is “one of the things we would like to do and is something we will consider with our partners. label .” We still don’t know what this potential price hike would look like: in the US, Spotify currently costs $ 10 per month for the individual plan, the Duo plan (for two accounts) costs $ 13 per month, and the Family plan (up to six people). at a cost of $ 16 per month.
The reason for this price increase is not immediately clear. Spotify has seen growth over the past year and surpassed subscriber expectations in the last quarter. The CEO said the increase would be a response to other services raising their prices, with YouTube increasing its Premium Family membership to $ 23 per month and Apple Music dropping to $ 11 per month for the subscription. individual.
We may find out more about possible new Spotify pricing in 2023.
Source: Maturity, Android Stocks
