Japanese supermarket chain “Jing’an の 宫堂ドン‧キホーテ (Don Quixote)”, commonly referred to as “DON DON DONKI” by Hongkongers, announced today (16) on its official Twitter that it represents the company’s long-term penguin mascot Donpen (ドンペン) will retire and be replaced by “Dojo-chan” (ド情ちゃん). The news of Donpen’s replacement was quite sensational and attracted the attention of a large number of netizens. However, more than an hour later, DONKI’s Twitter retweeted President Naoki Yoshida’s message, saying it was unclear about this incident and needed to figure it out with the relevant departments.
【Important Notice】
From the sincere desire to let everyone know about Donki’s original brand “Passion Price”, we decided to change the official Donki character from “Donpen” to “Dojou-chan”.Thank you for your continued support of Dojo-chan. pic.twitter.com/NfWFspOHVz
— Hall of Fame Don Quijote 🐧 (@donki_donki) December 16, 2022
As for the company’s Twitter promotion this morning, Donpen is still being used as a promotion, and the post about replacing the mascot did not mention Donpen’s retirement date and Dojo-chan’s succession.
According to the data, Donpen was born in 1998 to a store employee. He was born in Antarctica and raised in Tokyo. His body color is “midnight blue”, and he wears a nightcap on his head. His hobbies are night tour and shopping DONKI. In addition to being born in 1998, Donpen also has many “98s”, including his birthday on September 8, with a height of 98cm and a weight of 98kg. His measurements are also 98-98-98 inches.
The company’s Twitter post mentioned that the reason for changing the mascot is to let customers know more about the company’s signature “Passionate Price”; however, Donpen has been with customers for more than 20 years. Netizens know that the company wants Donpen to retire, and they leave messages expressing their dismay, “There is no Donpen I can’t!!!!!!!!! Please don’t go!”, “Of course that Donpen is better”; some netizens also voted on the comment area of the post, asking whether Donpen or Dojo-chan is more suitable. So far, 2,300 people have voted, and more than 95% of netizens think Donpen is more suitable. Public opinion is overwhelming.
As for Dojo-chan (ド情ちゃん), who is said to be the new mascot, she was born on February 24, 2021 and loves to surprise people. Its character form is a combination of the first character “ド” of the company name “Don Quixote” (ドン‧キホーテ) and the word “love”, and the company has always used “感热価格” (price of passion ) as a shop Special words for special promotions.
