A sampling room was installed Friday in the middle of the paintings of the eighteenth century. For the people of Dijon, the opportunity was too good to reconnect with culture.
Exchange the impersonal walls of a medical center for those dotted with the masterpieces of a museum room to provide an exceptional setting for a blood drive. This was the objective of the partnership between the EFS (French blood establishment) and the Musée des Beaux-Arts in Dijon. Reconnecting with a cultural activity while making a civic gesture did not fail to appeal to the volunteers.
Rather than going to the donation center where it is very medicalized, we can go back to the museum. It motivated me, it’s clear
A blood donor
Welcomed last Friday in the three rooms XVIIIe of the cultural institution, the donors who stormed the 100 meetings offered for the occasion, left enchanted with this experience. “Rather than going to the donation center where it is very medicalized, we can go back to the museum. It motivated me, it’s clear», Testified a donor with our colleagues France 3 Bourgogne-Franche-Comté.
«We are delighted with this partnership, it’s great. We immediately saw an impact on the appointment setting. It filled up much faster than usual ”, said Cécile Penasse, head of collections for the EFS in Côte-d’Or.
The initiative was born from the difficulties of the EFS in finding collection places requisitioned for the anti-Covid vaccination. Faced with a drop in new donors of 15 percent, it was also necessary to attract new volunteers. Building on this success, the French establishment of Blood hopes to reiterate the operation before the bridges of May. History of combining the essential with the pleasant …
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