In order to join the initiative of young people who seek to save lives, by promoting the culture of organ and tissue donation, the Government of Zapopan donated 11 virtual reality viewers for the “Corazón de León” campaign.
Promoted by the Federation of University Students (FEU) of the University of Guadalajara (UdeG), the campaign aims to sensitize, raise awareness and promote the culture of organ donation in the entity, through the use of technology to disprove myths and inform about what organ donation actually entails.
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“The joint collaboration between the FEU and the municipality is reflected in this type of agreement, in being able to carry out programs for the benefit of the citizenry, the truth is that a shake is urgently needed especially in this type of donation issues. organs (…). Understand that we must all be organ donors, to donate organs is to give life to others ”, said the mayor of Zapopan, Pablo Lemus Navarro.
According to data from the World Health Organization (MS), a single organ donor can save the lives of up to 8 people, while a tissue donor can help 75.
Therefore, the campaign is designed in two stages: the first, through a virtual reality experience, to generate empathy; and the second includes workshops led by specialists, in order to create a network of ambassadors who decide to join the cause.
With this initiative, it is expected to directly impact 80 thousand people, including students, administrative personnel, teachers and society in general, by working in 8 thematic centers and 31 high schools in the metropolitan area, and 7 centers and 39 high schools in the interior of the state.
According to authorities of the FEU, kidney failure is the second cause of death among the people of Guadalajara, in addition, it is estimated that a kidney patient must wait between 5 and 10 years to be transplanted.
Also, and according to the National Transplant Center, in Mexico 20 people die a day waiting for a transplant and every 10 minutes a person joins the waiting list for an organ or tissue.
“This project will undoubtedly help us a lot to be able to change the culture in the new generations that are in the university and more with the new alternative technologies that we have here, which will obviously make the subject more fun,” said Oswaldo Guzmán Chávez, general coordinator of the Heart of the Lion campaign.
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