“Don Quixote”, a well-known chain store in Japan, is the first choice for many Taiwanese people to shop in Japan. In recent years, “Don Quixote” has also expanded its overseas store plan in Taiwan, and has also a branch in Taiwan. However, the company announced yesterday (16) without notice that it will replace its penguin mascot ドンペン in the near future, and replace the original penguin with a new version of the “ド情ちゃん” mascot inspired by the katakana “ド” . However, as soon as the news of the “Retired Penguin” broke, it immediately ignited consumer anger, forcing Don Quixote to quickly issue an apology statement within 7 hours, stating that the original penguin mascot will still exist and will not be ” retired”.
On the 16th, Don Quixote made an important announcement on the official Twitter and wrote, “The company will replace the Donpeen mascot with Doqing ちゃん, please support Doqing ちゃん in the future.” replaced. The new mascot is a black katakana with humanoid arms. It doesn’t look as cute as the previous penguin, which leaves consumers amazed.
As soon as the mascot replacement announcement came out, consumers in Japan and Taiwan rebounded. Even Don Quixote didn’t expect that the new mascot would make consumers bounce so much. Subsequently, it was announced twice in the evening of the same day that the mascot replacement program would be cancelled. Don Quixote wrote: “Since the news of the replacement was announced, we have received many opinions from customers, and reconfirmed customers’ deep feelings for ド ン ペ ン. Thank you very much. After receiving your opinions, we have coordinated internal , and decided to let ドンペン continue to act as a mascot”, hoping to calm the anger of the consumer rebound.
