The pizza brand returns with the third edition of the Domino’s Live Music project, which this year focuses on the Sala Moe Club in Madrid, supporting its activity with a series of concerts by already consolidated groups and artists.
In collaboration with Wegow -the platform for live music lovers that has more than 4 million users worldwide- The Domino’s Live Music concert series starts on May 18 at 10 p.m. in the Sala Moe Club with El Kanka on stage, followed by La Habitación Roja on May 25, Cráneo on June 8, and Niños Mutantes on June 15, thus combining the best Spanish indie pop rock, author music, and hip hop.
Domino’s Pizza wanted to thank the music lovers who make it possible for live music venues to continue to be sustainable and maintain their activity. To do this, data has been collected from the Wegow platform and a filter has been created to select the people who usually enjoy this type of live concert, rewarding them with a unique experience: concert and pizza rediscovering the Sala Moe Club in Madrid.
Domino’s Live Music is a project devised by the Arena Media agency that was born in 2019 when the opportunity to connect Domino’s Pizza with its consumers was detected in the most relevant and significant territories for the brand. In its beginnings, the initiative was intended to pay homage to Madrid’s mythical live music venues and support emerging artists, thus feeding the hunger for music -and pizza- of music lovers.
In this third edition of Domino’s Live Music 2023, in a context of saturation of music plans, a further step has been taken, seeking a greater involvement to solve the problem to generate a positive impact. That is why Domino’s Pizza takes four consolidated Spanish groups on stage at Sala Moe in Madrid to bring them together with the most loyal audience of live music.
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2023-05-12 11:06:02
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