WEDNESDAY 22
• ARGENTINA. Dolores Caballero joined La América as chief operation officer. He has more than 20 years of experience working in the accounts and planning areas of various agencies in the country. She began her career at Savaglio TBWA, an agency that she joined when she was 22 years old and where she worked for 12 years, until she reached the position of general account manager. In 2011 she joined the ranks of Draftfcb as General Manager of Accounts and planning. Three years later, he left the world of international agencies for and went to the independent agency Human, as chief operating officer and director of planning.
“Dolores is a professional with a comprehensive profile and great experience in the industry. We trust that his arrival will provide us with his expertise in the management and leadership of work teams as well as in strategic planning, to give added value to the operation ”, they stated from the agency. Regarding his arrival at the agency, Caballero commented: “It is an honor to join La América, not only for being able to be part of a team of very talented people, but also for being able to share with such noble people at the same time. America is one of those places that keeps one in love with advertising and where good things always happen. I am grateful to be able to integrate and enhance such a happy vision of business and culture from my role ”.
• SPAIN. Atrevia hired Juan Sánchez Rubio as the new creative general director. Sánchez has worked for more than two decades in large multinational agencies such as DDB and TBWA. In the latter, he had the maximum creative responsibility of the agency for 14 years and, in addition, in the last five years he served as creative vice president in Madrid and Barcelona.
• ARGENTINA. Hernán Akershtein joined Starcom as Media Director for Samsung at Starcom Regional Account Director. Other agencies he worked for were Havas and Forward Media.
TUESDAY 21
• GLOBAL. Leo Macías was appointed global vice president marketing & activation from Amazon Prime Video & Studios. The executive was head of global creative from Snapchat.
• LATIN AMERICA. Di Paola won three new accounts. Splenda, the sweetener brand from the United States, for which it will be in charge of comprehensive communication for Chile and Uruguay. In turn, it joins the Codelpa agency, a brand that will be in charge of the entire loyalty program for first-rate teachers for Sipa paintings. And also in the world of loyalty, Ssang Yong enters, and the entire loyalty program to its sales force nationwide.
• SPAIN. Havas Media announces the promotion of Azucena García Castilla as Director of Customer Services for Hyundai. From this new position, he will be responsible for leading the brand’s communication strategy, from the creation and development of value and innovation proposals, also ensuring excellence in their implementation.
MONDAY 20
• LATIN AMERICA. WarnerMedia Latin America and ViacomCBS announce the start of two projects: the new season of A great little trip in 48 hours Y Hello Qatar, a new format that will be broadcast prior to the 2022 Soccer World Cup. Both programs will premiere on Telefe and then will take place on pay-TV, in the WarnerMedia brands. Iván de Pineda will host both programs.
• LATIN AMERICA. Mercado Ads Awards, the event that rewards the best advertising campaigns within Mercado Libre, had its second edition on December 10. There, Havas Media Group was established agency of the year. In addition, some brands were awarded: Samsung, best strategy for branding; Renault, best strategy performance; L’Oréal, high impact content; Grupo Kroner, Seller as Advertiser of the Year; Dental supplies, advertiser of the year; Samsung, brand of the year.
• LATIN AMERICA. Comscore announced the acquisition of Shareablee, a marketing measurement and analytics company in the marketing industry. social media. With this transaction, which closed on December 16, 2021, Comscore plans to expand its MMX and Video Metrix products to include data from social media Shareablee and Video for Generation insights, which will close the current gap in the industry of traditional digital and social measurement services.
• BRAZIL. Launched in 1996, the publication with content related to Afro culture, Raça magazine, celebrates its anniversary with the campaign the future is black, carried out by its new communication agency, FCB Brasil.
Week of December 13-17
Week of December 6 to 10
Week of December 29 to 3
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