US Internet TV Netflix is testing a feature that verifies the viewer’s whether they are sharing a household with an account holder. Reuters reported on Friday that it could lead to a crackdown on password sharing. About a third of Netflix users share their password with at least one other person, according to a Magid survey.
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A limited number of Netflix customers see a message on the screen asking them to confirm that they are sharing a household with the account holder. He will receive a verification code by e-mail or in a text message.
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The viewer can postpone the verification and continue watching Internet TV. When you reopen Netflix, the message reappears. Finally, the users in question may be asked to create a new account.
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“The test is designed to ensure that the Neflix account is used by people who are authorized to do so,” said a spokesman for the US company.
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The world’s largest streaming television is constantly testing new features with its users, so it is not clear whether this verification will be introduced on a larger scale.
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One of Netflix’s terms and conditions states that users must live in the same household. Streaming services in general have not yet taken a strong step against password sharing.
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When Netflix announced its financial results for the fourth quarter at the end of January, it announced that it had about 203 million users.
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