Have you ever wondered, while wearing jeans, the usefulness of that pocket, sometimes even sewn on? In reality it does not have a purely ornamental purpose as one would think.
There is a precise motivation behind that creation, which today accompanies only some types of trousers but which has a story to know absolutely.
The story is long at least a hundred years and she is very curious. Too small for the hands, uncomfortable for any other use, a tiny and almost useless space.
The jeans pocket
It was right there to answer the curiosities Levi’s, the company that introduced this detail inside its trousers. According to the company, in fact, that is one watch pocket, then a pocket that was made for the pocket watch.
“In the 19th century – explains a user on Quora – cowboys wore a pocket watch with a chain, and placed it in their waistcoat. To prevent it from breaking, Levi’s designed this small pocket“. The pocket was made for the first time in 1873, today it is a “fake” because it is often closed or in any case not used, yet during that period it was essential. The brand Levi’s, founded in 1853, has always been first for innovative solutions. In the 1800s many men, especially cowboys, had watches in the breast pocket and also some gold nuggets. This is the most expensive trip in the world.
To prevent it from breaking, they deposited it in this small compartment. Levi’s, realizing the usefulness of the system, he devised a very practical solution. Obviously the situation has changed over the years so as the nineties commercial showed, you could put condoms, a box of matches, a note and some money.
Levi’s: the company that launched the trends
Today it is only an element that remains in the trousers, especially in the Levi’s, as an icon and it is an element to which we have “accustomed” even though we do not use it at all. Levi’s is still held today the “mother” of all jeanscreated by a German immigrant of Jewish origin who arrived in California during the gold rush and here created a branch of the company managed together with the brothers in New York. The ability to anticipate the market, to launch fashions and traditions, was certainly the main feature that made the brand an international success.
At first they were right cowboys, lumberjacks and railroad workers to use these trousers, starting from the ’20s, during the ’30s instead they became widespread on ranches and after the Second World War it was a real cult.
