More and more supermarket branded products are displayed on the shelves. Here is what the results of a study that analyzed the quality say.
Anyone who has been shopping for many years, and above all tends to frequent certain companies, will certainly have noticed that recently the products with the “logo” of this or that supermarket are increased, in number and variety. If until recently, in fact, there were just some type of coffee, tinned bread or household items signed “X” on the shelf, today together with the big brands we find ampie alternative. Marked with the logo of the supermarket in question. It is a interesting phenomenon, mainly because it is growing. But these products are of quality? Is the savings real? And which supermarkets offer the best? there the results of an in-depth research.
Are supermarket branded products good?
First, let’s find out what emerged from an analysis carried out by “The European House – Ambrosetti Foundation”: in recent years the sale of “internal” brand products grew by more than 9%and led to an average turnover of almost +12 billion euros.
This means only one thing: that the products with the supermarket logo they workand people buy them more than in the past. But it will only be because they cost less? He tried to find an answer to this question “The Lifebuoy “the monthly specialized in fight against counterfeiting and on laboratory tests performed to protect consumers from food fraud. The investigation, this time, took into consideration 38 branded foods from different supermarkets(Coop, Esselunga, Conad, Elite Supermercati and Carrefur) and a very interesting “photograph” has emerged.
First of all the real news consists in the fact that many supermarkets have greatly expanded the offer of logo products. As mentioned at the beginning of this article, there were few of them until recently. Today, you can choose Bio products, specific lines for babies and personal careand entire categories a super low prices.
What are the best Bio and Discount products from supermarkets
The researchers concluded, after a series of tests and evaluations, that the products with the supermarket logo have (almost) nothing to envy to the more well-known ones. Recall that the savingswhich wanders around 15% and sometimes even more.
The first place in the standingsagain according to the analysis of Il Salvagente, goes to the products NaturaSì by Coop, which boast a score of 8.8 out of 10. Followed by Coop’s ViviVerde line with a rating of 8.7. There bronze medal it is up to the line Esselunga Bio which reaches 7.9 points. Bio di Carrefur, on the other hand, obtained a slightly lower rating: 7.7 points. Eurospin, with its articles “I love being organic” does not exceed 7.6 points, which denote a “mediocre” rating.
Between “low cost” productsi scores result lower in general a bit for all the supermarkets examined. Surely consumers have become increasingly attentive and demanding. That’s why they wink at savings, but if a product is not worth it, it is discarded. Italians love still indulge high quality foods and productsobviously not disdaining special offers and discounts.
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