Djokovic equaled Roger Federer and Rafael Nadal’s men’s tennis record with 20 individual Grand Slam titles. Off the court, however, he has not been as successful.
July 11, 2021 20.01
Capturing the Wimbledon title this Sunday, Novak Djokovic equaled Roger Federer and Rafael Nadal’s men’s tennis record with 20 individual Grand Slam titles. Off the court, however, he has not been as successful.
Djokovic, the world’s top-ranked player, showed impressive tennis in a 6-7 (4), 6-4, 6-4, 6-3 win in the London final against seventh-seeded Matteo Berrettini to continue his advance. . 2021.
Djokovic, who had already won the Australian Open and the French Open this year, claimed the sixth Wimbledon title of his career, not to mention that he came one step closer to the first Grand Slam of the tennis calendar year since Steffi Graf in 1988. , and the first in men’s tennis since Rod Laver in 1969.
The closest Federer has come to that feat is winning three of the four majors; he swept all but the French Open in 2004, 2006 and 2007. Nadal was lost in 2010 after an early departure in Melbourne. Djokovic actually has a chance to appear twice: With an Olympic Games win in three weeks, he could field a Golden Slam of the calendar year, an achievement previously only achieved by Graf.
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That will certainly reinforce Djokovic’s already strong case as the greatest male tennis player of all time.
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A major notch on his belt: a total prize pool in record ATP Tour awards, rising to $ 152.2 million as he cashes a $ 2.4 million check from Wimbledon. That puts him more than $ 20 million ahead of Federer and more than $ 25 million ahead of Nadal in his careers.
However, in terms of total earnings, the outlook is not so favorable for Djokovic.
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Since turning pro in 2003, the Serbian star has raised more than $ 430 million, including endorsements and appearance fees, in addition to prize money. That’s far from negligible, but it still leaves him about $ 50 million behind Nadal’s career total.
The difference comes down to your endorsement, particularly in your early years.
Although the 34-year-old Djokovic is less than a year younger than Nadal, he first ranked in the top ten in the ATP rankings in 2007, two years after Nadal, and scored his first Slam in 2008, three years later. from Spanish.
Djokovic has more than closed the gap: His $ 142 million in off-court earnings over the past five years surpassed Nadal by $ 8 million, but in 2011, when Nadal was raising $ 21 million in endorsements and appearances, Djokovic dropped to $ 7 million. .
Federer, meanwhile, is on another planet. With $ 90 million in earnings over the past year, the soon-to-be 40-year-old Swiss legend has surpassed $ 1 billion in total career earnings (before taxes and agent fees).
He is only the fifth athlete to reach that threshold while still actively competing, after Tiger Woods, Floyd Mayweather, Cristiano Ronaldo and Lionel Messi.
The vast majority of that money comes from an unrivaled sponsorship portfolio that currently includes deals with Uniqlo, Credit Suisse, Rolex, and Mot & Chandon. In fact, Federer has had the richest set of endorsement deals between athletes every year since Woods took the throne in 2014.
Djokovic has virtually no chance of catching up with Federer, who remains an advertiser favorite even as he struggles to have a consistent schedule. But with the backing of brands like Lacoste, Peugeot, Ultimate Software Group and Asics, and with his on-court performance showing no signs of slipping, Djokovic has plenty of time to add to his cash pile. Plus, you can still collect that gold in Tokyo.
- With information from Forbes US
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