Novak Djokovic has just closed the circle to arrive to the top in the fight to be the best in history, at least in statistics. After surpassing Federer in ATP Finals titles last week, the Serbian is already the player with the most Grand Slams, Masters 1000, most weeks as number 1, he surpasses the Swiss and Nadal in direct duels and is now also the master of the teachers after their triumph in Turin. The Serbian’s ambition on the court seems inexhaustible, but for a few weeks He has also launched himself into success outside of it.
The presence of the world number 1 in the Ballon d’Or Galain one of the boxes at Saint Dennis during the rugby world cup final between South Africa and New Zealand or being one of the famous guests at the tournament celebrities at the Ryder Cup along with names like Carlos Sainz and Gareth Bale, it began to confirm that something was changing around the figure of Nole. Casually, coincides with the end of his time with his agent Until now, the Italian Edoardo Artaldi, and the beginning of his professional relationship – still unofficial – with the American Mark Madden.
These images draw attention to an athlete who, despite his fame and his career, It has not occupied the big covers, nor the big advertising spaces and its impact outside of Serbia and the ‘world’ of tennis.. His clothing brand, the renowned Lacoste, has even used Medvedev as much or more than his great sports star. With a familiar, reserved and even distrustful character with a fairly closed and silent core around him, the champion of three of the four Grand Slam of this 2023 seemed not to be open to crossing the red line of the exploitation of his image…until this fall.
“I attended many events that mean a lot to my brand and my presence“, explained the Balkan tennis player in an interview in the specialized media Tennis Majors before his debut in the Davis Cup, where he has already begun to explain what the new Djokovic’s business plan is “in a business marketing sense“: “There are many things that we have to take into consideration so that my brand continues to grow like what is my current place in tennis, in sports and in the world in general. “I need some time to see things from a broader perspective.”
In addition to his public presence at major events, Businesses will get a boost starting next year with the launch of products under his umbrella. The presentation will be in a more than peculiar place where two years ago he had a tough immigration conflict and was hospitalized after arriving in the country without a COVID vaccine: “The news I can give you right now is that During my stay in Australia I will promote a new business. It is a new hydrating sports drink; that will be the beginning, but that brand will consist of a lot of wellness products, so I’m looking forward to that.”
Following the example of Nadal and Federer
After winning almost 180 million dollars in prizesthe objective of this new line of business is to take advantage of his media pull, as his generation colleagues Roger Federer and Rafa Nadal did long before.
The Swiss is already image of firms of maximum prestige and economic potential such as Rolex or the Chinese clothing brand Uniqlo, for which he left Nike. Without a doubt, Federer’s presence is one of the most precious assets for any organizer who prides himself on everything that surrounds his personality. In investments, he ventured as big investor in the On Running brand with which he already dresses the female number 1 Swiatek or the promises Ben Shelton and the junior number 1 Joao Fonseca, and which also has its own elite athletics training team with the Spanish Mario García Romo.
For its part, Rafael Nadal has been the image of some of the largest Spanish companies such as Telefónica and Santanderwhich unites with its long union with the South Korean automobile company Come on. There is no doubt that the Balearic Islands has become an institution at an international level and something even greater in Spanish-speaking countries, so having its image is valued very highly. In business, bet for years due to strong real estate investments, tourism, leisure and even renewable energies. His participation as a partner in the Tatel restaurant chain along with Cristiano Ronaldo and the Matutes family is known. Through his participation in the company Mabel Capital, they have also invested in Netflix documentaries such as Yo soy Georgina or Tamara Falcó. In his relationship with tennis, his star project for almost a decade is your tennis academy which is in the process of internationalization with offices in various parts of the world.
Djokovic has his two great rivals as his great mirror in which to look at himself in the short term. At 36 years old, his sporting career is ending and the media image is what will end up prevailing to continue growing an empire. which already has 24 Grand Slams and many millions of euros won, mostly, on the other side of the net. Now he joins in fighting off the track.
2023-11-23 05:40:44
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