“DITP Launches Designers’ Room / Talent Thai & Creative Studio Promotion 2023 Project to Develop Thai Designers for the World Stage”

DITP invites the new generation to develop creative ideas Prepare to develop Thai designers to advance on the world stage

Launched the Designers’ Room / Talent Thai & Creative Studio Promotion 2023 project

Department of International Trade Promotion Reinforcing the success of creating a network of Thai designers to become a professional designer brand. Launching a project to promote Thai designers to the world market in 2023 or Designers’ Room / Talent Thai & Creative Studio Promotion 2023, an important stage that helps promote potential new generation Thai designers. To be able to develop business and adapt to meet the needs of foreign markets. efficiently and become “Designer Brands” or “New Export Entrepreneurs” who create trade value and play an active role in the economy This year, the grand project was launched under the concept “KEEP AN EYE ON : THE CREATIVE POWER OF THE NEW ERA.” Young designers and global design trends.”

M.L. Kathathong Thongyai, an expert commerce academic, said, “The Ministry of Commerce has a policy to focus on developing the market potential of SMEs and Micro SMEs and promoting new entrepreneurs to play a role in the economy. According to the National Strategy and the 13th National Economic and Social Development Plan, Department of International Trade Promotion Therefore, various projects and activities have been carried out. To drive and support new entrepreneurs both in the central and regional areas. to use creativity and innovation to create added value for products and services to increase trade capability and elevate Thai products to have high added value, ready for the change to the new economy (NEW ECONOMY)”

“The project to promote Thai designers to the world market. Operated by the Bureau of Promotion of Innovation and Value Added for Trade It is another important project that helps support new generations who use creativity in business. Give them the opportunity to develop their potential and be ready for the changes to the new economy. as well as helping to promote the image of the country to be The center of creative industries in Asia, over the past 21 years, the Department has created a large group of new generation entrepreneurs with the potential to enter the national and international stages. There are more than 744 designers who have been developed in the project.

This year is once again open to recruit young designers from all over the country to participate in the project. The department has invited a committee of experts in the field of design and marketing to join in the selection process to find designers who are ready to have the opportunity to develop their potential and grow into the international market. In this regard, it can be seen that the current technological advances Causing behavioral patterns and consumer needs to change quite a lot from the original As a designer, you need to keep an eye on the trends of changes that occur in this modern world, both Digital Transformation and Sustainable Development Goals, as well as the competitive DIGITAL MARKET. As a result, development must be developed that responds to the needs of people around the world in order to create the Creative Power of the New Era and most importantly, must not deprive the needs of the next generation as well. These things are considered sustainable development. L. Kathathong added.

Project to promote Thai designers to the global market First held in 2002 for fashion designers and in 2004 for lifestyle product designers. And most recently, in 2021, the Creative Studio group has been added, providing design services. from continuous operation There are designers who have been developed from the project, divided into Designers’ Room, fashion designers, clothes, bags, shoes and accessories, totaling 215 brands, Talent Thai, lifestyle product designers, furniture, appliances and home furnishings, totaling 520 brands, Creative Studio, service business in various fields of design, from Ci & Branding, Character Design, Graphic Design, illustration, Industrial Design, totaling 9

Ms. Pra-oranuch Pranut, Director of the Bureau of Innovation Promotion and Added Value for Trade, said, “This project has created “personnel/creators” who benefit the country. and a platform for incubating new generations of designers to be able to compete in the international market and build a reputation to be accepted on the international stage Currently, Thai designers who have participated in the project His works are widely known. It is a brand that is famous both domestically and internationally, for example, Mr. Sarun Youkongdee from the brand SARRAN, Mr. Teerachai Supamethikulwat from the brand Qualy, a brand of eco-friendly products, Mr. Thanisa Weerasaksarit. RAVIPA jewelry brand, Khun Saruta Kiatparkpoom, PIN METAL ART brand, value-added scrap metal parts, Khun Duyapol Srichan, PDM, created Thai-style mats that have become a mat in every home. activities such as helping and creating jobs for the community Passing design knowledge to the new generation or product development for community entrepreneurs such as Khun Thira Chantasawat from T RA brand who specializes in fashion, Khun Phiphatchara Kaewchinda from PIPATCHARA brand and Khun Korakot Aromdee from KORAKOT brand, etc.

For the “program to promote Thai designers to the world market” in 2023, the operation is divided into 2 parts: the first part is for designers who have participated in the project in the past. will be given the opportunity to participate in trade negotiations Image promotion and brand publicity At trade shows and design stages abroad, such as the Bangkok Gems and Jewelry Fair from 6 – 10 September 2023, the MAISON & OBJET trade fair in Paris from 7 – 11 September 2023, and negotiate trade through The mom, COTERIE New York trade fair from September 19 – 21, 2023, STYLE Bangkok 2024 trade show from March 20 – 24, 2024, participation in Milan Design Week from April 13 – 18, 2024, and Creative Expo Taiwan. During October 2024, which will be a stage to build a reputation and increase trade channels to the international market. Part 2 for new designers that we will open for applications in 2023 from today until June 16, 2023, operating under Concept “Keep an eye on : The Creative Power Of The New Era” New generation designers participating in the project will develop business knowledge. To be in line with the new economy and the world’s megatrends, divided into 2 courses:

(1) The first course, basic knowledge of being an international designer such as branding. digital marketing online trade and product development in line with global mega-trends, such as circular design, business development towards a low-carbon society and towards sustainability (SDGs), etc. by speakers from leading organizations such as Amazon.com, CIRCO. HUB Thailand etc.

(2) Course 2: International Designers Training Camp by exchanging experiences from senior mentors and taking on product and business development problems From the project’s partner network, including Home and Garden Chain / SC Grand and LIMITED EDUCATION organizations, and from successful senior brands Qualy/ Mobella/ SARRAN and Q Design and Play together with the Alumni Team will mentor throughout the project and encourage The exchange of knowledge and ideas in business operations to create a network of cooperation.

For designers interested in participating in the project to promote Thai designers to the world market in 2023, they can apply for the program. From today – June 16, you can follow more application details on Facebook Talent Thai & Designers’ Room and ask for more information at Department of International Trade Promotion (DITP), Ministry of Commerce www.ditp.go.th or international trade direct line, call 1169