Distinguishing Real Good Deals: Tips for In-Store Promotions

Professional, mass retail brands leave nothing to chance and rely on market research to position their products according to consumer purchasing behavior.

Basic Marketing

Remember that products placed at eye level are strategically placed. This is nothing less than basic marketing: the manufacturers of the products paid for these prime locations. To increase their visibility among consumers, brands must pay more. Consequently, it is mainly large brands, generating high margins, which occupy these locations.

So, when a “shock price” arises, for example for three packets of cakes, be extra vigilant and compare the price per unit. You may find that it is less expensive purchased separately rather than as a set. This practice is not uncommon and is commonly used by distribution professionals.

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Deceptive gondola heads

Ah, the gondola heads… Always well stocked, full of products often adorned with large promotional labels. We are easily tempted, thinking we are getting a golden deal. Unfortunately, it is the brands that have paid the retailers to benefit from this premium visibility. And since this location has a cost, they seek to achieve a return on investment. It is therefore strongly recommended to check whether the promotional price is really advantageous compared to that on the shelves. Surprise: this may not be the case!

The importance of checking your receipt

This habit tends to get lost, but it is crucial to check your receipt. Make sure that the prices charged correspond to those displayed on the shelves. This verification often makes it possible to detect errors, sometimes due to labeling problems, influencing the final amount even by a few cents.

The wonderful world of discounts!

Discount coupons seduce us and sometimes encourage us to wander through several departments to benefit from them. These coupons, similar to cookies on the internet, track your purchasing journey. You will find them in your mailbox, newspapers, or your mailbox. The web is full of sites dedicated to these vouchers (www.bon-code-reduction.com, www.bonclic.com, etc.). You can often print them as needed and use them in your favorite brands. Pay attention, however, to the expiry date! Tip: consult the websites of your favorite brands directly to discover the offers linked to your loyalty card and current promotions.

Satisfaction guaranteed or your money back: the art of consuming for free… or almost!

Always innovative, large retailers are deploying new strategies to attract customers, notably “satisfied or refunded” offers. These offers reinforce the credibility of the products: which brand would take the risk of having to reimburse if it was not convinced of the irreproachability of its product?

If you like these offers, choose products that you consume regularly. Over time, you will build up a sort of “working capital”. After a few weeks, you could receive your first reimbursements, provided you respect the deadlines and provide all the requested documents (bank identity statement, personal contact details, barcode of the item with the receipt indicating the price, etc.). It is then up to you to explain, in a few lines, the reason for your dissatisfaction with the product.

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