Distillers seem behind Prazdroj in Paris. “The center finger for the Russians,” says Obora – Seznam Zpravy

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Consuming the cash with Czech beer will not be an issue in Paris in any case, even when Pilsner Urquell he’s not going anyplace this yr. The standard supporter of the house group introduced final yr that they have been withdrawing from the video games as a result of participation of Russian and Belarusian athletes. Free promoting house is now utilized by competitors.

The Czech Olympic Committee, led by skilled businessman Jiří Kejval, provided partnerships to smaller breweries. What appeared like an issue at first, the committee turned out to be a precedence in the long run. The microbreweries shall be offered in Paris for instance of the variety of home gastronomy.

“As a result of Czech beer is particular and other people from all around the world come to the Czech home to drink it, we agreed to succeed in out to a wider vary of breweries. We’ll reveal their choice quickly,” defined Barbora Žehanová, spokeswoman for the Czech Olympic Committee.

A few of the newcomers are already advertising and marketing themselves for the Olympics. They didn’t disturb the knowledge embargo, which, in accordance with the committee’s directions, was presupposed to final till this week. Clock Brewery from East Bohemia already invited to Paris final week on their web site. One other accomplice is the South Bohemian brewery Obora.

“We’re honored to be on the Olympics. We did not know we have been filling somebody’s place,” Obory chief govt Martin Novák mentioned of the newly negotiated partnership. “In contrast to world firms, we do not have to scrub ourselves up with massive strikes,” mentioned Novák to elucidate why he approaches video games otherwise than Prazdroj.

Based on him, the distinction is that, not like the large ones, small breweries have by no means made a contract with Russia and by no means bought their beer in Russia. Novák factors out the unfavorable perspective in direction of the Olympics from the aggressive international locations. “Our bartenders shall be obliged to indicate the center finger to the athletes underneath the impartial flag,” Novák confirms.

Prazdroj – or quite its principal model beer – ending the partnership earlier than Christmas after the Worldwide Olympic Committee allowed athletes from Russia and Belarus to enter Paris after preliminary reluctance. Even when solely on a person foundation with out the power to overtly signify their international locations, ie with out nationwide symbols such because the flag or the nationwide anthem.

Based on Zdenek Kovář, spokesperson for Plzeňský Prazdroje, what the corporate has already mentioned is true – specifically, that it withdraws from all industrial communications associated to the Olympics and that they don’t seem to be planning any promoting marketing campaign for themselves, as it’s. has been in observe for the previous twenty years. Though she could be entitled to it in accordance with the sponsorship contract.

“Moreover, Pilsner Urquell has agreed with the Czech Olympic Committee that it’ll not be the beer accomplice of the Olympic Pageant in the principle or the general public a part of the Czech Home in Paris,” mentioned Kovář. Based on the contract, the brewery will use the cash to be spent on direct assist for athletes and “improvement of home sports activities amenities”. It’s also a accomplice in ice hockey.

As a substitute of Prazdroj, 4 microbreweries will go to Paris on the identical time and can take turns in 4 excursions. In two instances – at Hostivar in Prague and Únětický pivovar – there may be additionally a reference to the Czechs’ go to. One in every of Hostivar’s shareholders is the daddy of windsurfer Kateřina Švíková, whose Únětické pivovar was the uncle of yachtsman Sára Tkadlecová.