“Nine of the top 15 contents launched by Disney were Korean contents.”
Carol Choi, head of original content strategy for Disney Asia Pacific, said this in her opening speech on the second day of the ‘Disney Content Showcase 2024’.
The Walt Disney Company (hereinafter referred to as Disney) Asia Pacific (APAC) unveiled its Korean and Japanese original content lineup with Disney General Entertainment at Marina Bay Sands in Singapore on the 21st.
General Choi began by saying, “Three years ago, Disney announced its ambition to challenge local content in the Asia-Pacific region and held its first showcase in 2021, releasing more than 20 contents.”
General Choi emphasized, “As a result of launching more than 130 contents in the Asia-Pacific region, the public’s response was positive. In particular, 9 of the top 15 contents launched by Disney last year were Korean contents.”
He continued, “This year, ‘Killers’ Shopping Mall’ became the most-watched drama in the Asia-Pacific region. Animation continues to be popular, and travel entertainment shows are also popular. BTS Jungkook and Jimin’s ‘Is This Right?’ was the most-watched entertainment show in the Asia-Pacific region,” he said.
/Photo=Reporter Kim Ye-rang Director Choi further explained that this tater has become an important indicator for Disney. He said, “This means that content from the Asia-Pacific region is increasingly gaining global sympathy,” and “This proves that it has become an axis of global entertainment consumption.”
“The world’s best storytellers in the Asia-Pacific region provided creative inspiration, and our long heritage, rich culture, and diverse beloved IP made this possible,” he said. “We are launching new tentpoles such as ‘Lighting Store’ and ‘Hyper Knife’ next year. “he said.
He also said, “We are also planning to advance into Japanese entertainment content and want to highlight top Japanese artists on the global stage.” Disney’s insistence on creativity and quality will remain the company’s main pillars. The Asia-Pacific region will invest in creators and local content. “We will support you in actively doing this,” he said emphatically.
Meanwhile, ‘Disney Content Showcase 2024’ is an event that introduces films scheduled to be released and streamed in 2025 and beyond by Disney creative studios around the world. More than 500 reporters and partners from around the world attended from 12 countries in the Asia-Pacific region, including Korea, Singapore, Japan, China, Hong Kong, Taiwan, Indonesia, Malaysia, Philippines, Thailand, Vietnam, and Australia.
On this day, Asia-Pacific original drama ‘Trigger’ Kim Hye-soo and Jeong Seong-il, director Yoo Seon-dong, ‘Fine’ Ryu Seung-ryong, Yang Se-jong, Lim Soo-jung, director Kang Yun-seong, ‘Hyperknife’ Park Eun-bin and Sol Kyeong-gu, director Kim Jeong-hyun, ‘Knock Off’ Kim Soo-hyun, Jo Bo-ah, director Park Hyun-seok, ‘Nine Puzzle’ Kim Da-mi, Son Seok-gu, and director Yoon Jong-bin will attend the event and introduce the series.
Singapore = Kim Ye-rang, Hankyung.com reporter yesrang@hankyung.com
**Given the success of Korean content on Disney+, what do you foresee as the potential impact on the Korean entertainment industry itself, in terms of international collaborations, talent development, and production budgets?**
## World Today News Special Interview: The Rise of Korean Content on Disney+
**Introduction**
Welcome to World Today News!’s special interview discussing the exciting news coming out of the Disney Content Showcase 2024. Today, we have two esteemed guests joining us:
* **[Guest 1 Name & Title]:** An expert in the Korean entertainment industry with a deep understanding of global content trends.
* **[Guest 2 Name & Title]:** A media analyst specializing in streaming services and global content consumption.
We’ll be discussing the remarkable performance of Korean content on Disney+ and its implications for the future of entertainment. Let’s dive in!
**Section 1: The Korean Wave on Disney+**
**Host:** Carol Choi from Disney Asia Pacific stated that nine out of their top 15 contents last year were Korean. This is a remarkable achievement. [Guest 1], from your experience, what factors do you believe have contributed to the immense success of Korean content on a global platform like Disney+?
**(Guest 1 Response)**
**Host:** [Guest 2], as a media analyst, how significant is this success for Disney+ in terms of gaining viewership and subscription numbers?
**(Guest 2 Response)**
**Section 2: Content Trends and Audience Engagement**
**Host:** The article mentions a diverse range of genres performing well, from dramas like “Killers’ Shopping Mall” to variety shows like “Is This Right?” featuring BTS members Jungkook and Jimin. [Guest 1], what does this diversity tell us about Korean content’s ability to cater to a widespread audience?
**(Guest 1 Response)**
**Host:** [Guest 2], how do you think Disney+ is leveraging data and analytics to understand audience preferences in Asia and globally to curate its content offering?
**(Guest 2 Response)**
**Section 3: The Future of Asian Content on a Global Stage**
**Host:** Disney has expressed its commitment to investing further in Asia-Pacific content and expanding into Japanese originals. [Guest 1], what potential do you see for Japanese content to replicate the success of Korean content on a global platform?
**(Guest 1 Response)**
**Host:** [Guest 2], looking beyond Japan, what other countries or regions in Asia do you think have the potential to emerge as major players in the global content market?
**(Guest 2 Response)**
**Host:** Much appreciated for your insightful comments. Clearly, Disney’s investment in diverse Asian content is paying off, and the future looks bright for both the platform and the creators of this captivating content.
We hope this discussion sheds light on the exciting developments in the global entertainment landscape. Thank you for joining us!
