The year 2023 has not been easy for the entertainment giant Disney. Between growing tensions in the film industry, media rivalries and economic challenges, the company has gone through a complex period. However, it also celebrated its centenary. The sector of streaming has been at the heart of Disney’s concerns this year. Disney+ has, in particular, experienced remarkable growth, reaching over 150 million subscribers globally. Helene Etziat the head of the French branch of Disney, highlighted during a interview given to Ouest France, on December 23, 2023, the company’s commitment to providing a unique entertainment experience. She spoke about the importance of bringing people together around iconic content such as The beauty and the Beast, Snow Queen or the Marvel and Star Wars franchises.
At the same time, Disney demonstrated its ambition in the streaming sector by consolidating its position with the total acquisition of Hulu, a platform that it already partly owned, for an impressive sum of $8.6 billion. Nevertheless, in a landscape dominated by players such as Netflix and Amazon Prime, the French streaming market has become a competitive battleground. Hélène Etzi also mentioned the pricing adaptability of Disney+, seeking to meet the varied needs of consumers while remaining competitive. That is why, Disney + no longer offers a single price of 8.99 euros per monthsans engagement. Two offers different ones appeared: one to 5.99 euros per month with advertisements but always without commitment and another at 11.99 euros per month.
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Furthermore, Disney’s contribution to French audiovisual production was significant in 2022. However, the company also had to navigate the French regulatory landscape, particularly with regard to media chronology. This regulation, which imposes specific deadlines before films are released on different platforms, has required constant negotiations between stakeholders. Finally, like its competitors, Disney+ plans to expand its footprint in the world of video games. With franchises such as Star Wars and Marvel, the company sees immense potential in this sector.
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2023-12-25 22:19:47
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