Disney’s $1.5 Billion Investment in Epic Games: A New Era of Gaming with Marvel, Star Wars, and More!

entertainment giant, is increasingly making its presence known in the world of video games. In the latest report, the company explains its ambitious plans, including a high-profile collaboration with Epic Games, the creators of Fortnite.

An investment of up to $ 1.5 billion in Epic Games aims to create a new permanent universe in Fortnite, where fans will be able to interact with characters from the universes of Disney, Pixar, Marvel, Star Wars and Avatar. The project aims to allow fans to not only passively consume content, but also create and share their own stories.

Disney emphasizes that this collaboration is an example of a “new and innovative way” to reach customers. The company also boasts that its licensed video game business is “the largest in the world.”

Why is Disney investing so much in games? The company sees this as an opportunity to capitalize on “the industry’s shift toward converged gaming ecosystems.” More details are expected to be revealed at the upcoming D23 event in Anaheim .

In addition to the collaboration with Epic Games, Disney has many other gaming projects in the pipeline. These include: Indiana Jones and the Ancient Circle from Microsoft, Star Wars Outlaws from Ubisoft, Star Wars Hunters from Zynga and Disney Pixel RPG from GungHo Online.

Disney seems to see video games as a major part of its future. The question remains how these ambitious plans will translate into specific results and how they will change the image of the games industry.