Disney + looks more and more like the success hoped for by the management of the group with big ears. With its particularly rich catalog holdings and a tight price (6.99 € / $), the service recruited ten million subscribers within 24 hours of it being posted. And even if it is only available in North America and the Netherlands, the streaming platform knew from the start to install in the collective unconscious a icon now universally recognized and adored by all, which has certainly helped consolidate and further increase the number of paying customers.
And the subscribers rally is far from over. By the end of the first quarter, Disney + could have 25 million paying users, according to a survey recent report by Bank of America, 4 million more than the previous analyst estimate. To explain this rising figure, BoA cites in particular the recognition acquired by the streaming service from the general public.
The bet of Bob Iger, the boss of the Disney group who will drop his post next year, is won for the moment. And Disney + growth is not expected to decline. There are new exclusive series that will be available in 2020, in particular WandaVision and The Falcon and The Winter Soldier taking place in the universe of Marvel movies. Above all, the service will open in late March Europe, and Latin America in October.
Is this not what 2020 vision means? from #ToyStory 4 and Aladdin to #LizzieMcGuire and WandaVision, here’s a look into our future at the blockbusters and Originals coming to #DisneyPlus this year. pic.twitter.com/QHGMHat89n
– Disney + (@disneyplus) January 1, 2020
In France, the launch promises to be large-scale since Canal + has obtained distribution rights (apart from solo applications). Disney + is still very far from playing in the same court as Netflix and its 158 million paying subscribers, but the platform is very young and it has not produced all its effects.
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