Disney + has now informed customers that the prices of the service are increasing significantly.
The reason, according to the company, is “so we can continue to bring you new Originals, the latest blockbusters and the most popular binge-worthy series”.
The annual subscription price will increase from NOK 890 to NOK 1,190 for the annual subscription, which
Disney + was launched on September 15, 2020, with a discount for the annual subscription
” /> means it applies from the annual update update on September 15.
That means a price increase of 34 percent, and doubling since its launch in 2020.
– We feel that we have earned that price in the market, and we feel good about it. Product improvements should also reduce churn and keep our customers with us, CFO Hugh Johnson said when Disney filed its quarterly results last week, according to Ars Technica.
According to Disney CEO Bob Iger, they are not worried about customers canceling their subscriptions.
– We don’t care. The goal is to increase engagement on the platform. What I mean by that is obviously to offer more variety of content.
2024-08-12 06:47:19
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