The purpose of Disney and Snapchat is power innovate and provide a unique and different experience to its users when visiting Walt Disney World park, in order to celebrate the 50th anniversary.
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People visiting the park must use the My Disney Experience application and Snapchat, because on both platforms exclusive filters will be available for attractions from June 3.
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In recent years the fictional world has earned an important space and recognition in technology, since almost many games and consoles have been in charge of connecting the physical with the virtual.
Add a little pixie dust to your Disney memories with augmented reality from @DisneyPhotoPass and @Snap! Learn more about new interactive @Snapchat Lenses – and what’s in store for the @WaltDisneyWorld 50th anniversary: https://t.co/foFhw1HH8h #DisneyWorld50 pic.twitter.com/djvCfh05TS
— Disney Parks (@DisneyParks) May 20, 2021
Disney wants to bet on this initiative, because it’s time to modernize the theme parks and create a unique experience for visitors by creating a type of metaverse where they feel more connected to the facilities.
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Through Disney’s alliance with Snapchat, people will be able to take photos with their favorite characters, hold virtual balloons and even modify Cinderella’s castle.
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