It is not clear how expensive this cheaper subscription will be. Currently, a Disney+ subscription costs 8.99 euros per month or 89.99 euros per year.
In comparison: a Netflix subscription is available for between 7.99 and 15.99 euros per month, while the new HBO Max will start next week for 6 to 8 euros per month. In the Netherlands we also know Videoland, Amazon Prime Video and Apple TV+.
In the Netherlands, Videoland already offers a cheaper subscription with advertisements: you pay 4.99 euros instead of 7.99 euros. This form is even more common on the other side of the ocean. There, HBO Max costs five dollars less (10 dollars) with ads and Hulu offers a standard subscription of 12.99 dollars per month that costs about half with ads (6.99 dollars).
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Declining growth
Initially, the new subscription will only be tested in the United States, starting by the end of this year. Here in the Netherlands we will be able to use it in 2023 at the earliest.
The move probably has something to do with Disney’s big growth ambitions for the service. Disney+ currently has nearly 130 million subscribers, while it aims to grow to 260 million. Last quarter there came again 12 million subscribers Bee.
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