-
A key aspect in the streaming market has been the production capacity that this medium has with platforms such as Spotify.
-
Creativity has become the main trigger for the creation of streaming content through media such as Spotify.
-
Disney franchises have become the largest business capacity that this brand has.
Disney has surprised once again with the maximum use of the streaming platform that it arrived with with Disney Plus and has now taken advantage of one of its most successful franchises in Spotify, in order to involve audiences.
The latest strategy that the brand has used is to create a playlist for each of its famous characters within the franchise.
Star Wars has an official account on Spotify and has had the idea of creating a playlist for each of the characters that this famous franchise has, so you can find the favorite songs of Princess Leia, Master Yoda, Darth Vader, Obi -Wan, Padme Amidala, Boba Fett, Chewbacca and even the Stormtroopers.
Spotify has become an excellent medium for brands, through which they manage to strategically integrate with audiences.
–
Music – Making Sound Kool
–
One element that we cannot lose sight of about Spotify is that it communicates through social networks and that it is a streaming platform.
The combination of these two elements has given brands such as Disney Plus the opportunity to become a benchmark in the market and do so successfully.
Faced with these trends, an aspect of tremendous value is the one that warns us of how important it has become for brands to understand the capacity they have and which they manage to transcend in the market, one where interaction through content has fact of content marketing and storytelling elements of great weight.
Now read:
–
