Since June 19, Coraline Bron has been Destination Beaujolais’ new press officer. After a stint in Canada and an experience in a ski resort, she decided to put down her professional suitcases in Beaujolais. For those who did not know the territory before arriving, promoting it is quite a challenge. Encounter.
T.Bo. – Today at 06:00
“I didn’t know Beaujolais at all but it’s a very nice discovery! explains Coraline Bron, who took up her duties as press officer for Destination Beaujolais on June 19th. Originally from Isère and a graduate of the IAE of Lyon, she spent three years in Canada with this desire to discover the world, before returning to France in September 2022 and spending the winter season in the ski resort of Les Menuires. , as a press officer.
“It’s worth defending it!” »
Being in contact with journalists and promoting a territory, that’s what drives him. While looking for job offers, Coraline Bron came across the one that corresponds to her current position at Destination Beaujolais. “I wanted to discover the territory and I went to see their website,” she recalls.
Since June 19, she has put down her professional suitcases in Villefranche-sur-Saône and in Beaujolais. Between meetings with partners, journalists, writing press releases, his days are busy. “I don’t see the time passing, there are a lot of things to do! I don’t like convincing for the sake of convincing, but when there is a beautiful territory, it’s worth defending it! »
An easy change of scenery
What she prefers in Beaujolais is above all the easy change of scenery. According to her, the territory “invites you to take the car” and to get in touch with others. Precisely, the field and the meetings are what he likes about his job. In Beaujolais, there are a lot of encounters since “the people are very welcoming! Through her job, Coraline Bron also rubs shoulders with wine professionals, even if the territory is not limited to that.
In everyday life, the young woman loves to travel and share with her family and friends the places she has spotted. “Now I want to introduce my family and friends to Beaujolais! “And to conclude:” I wanted to be in a territory that moves, that’s enough to satisfy the dynamic young woman.
#VillefranchesurSaone #Coraline #Bron #Beaujolais #worth #defending
