Le Bijou Parfumé is the story of three funny ladies as they like to call themselves. Three women passionate about high-end and timeless costume jewelry and perfumes, who welcome you and advise you in their boutique just a stone’s throw from the Jardin de Ville. It is also the favorite shop for fans of confidential and trendy brands such as Gas Bijoux, Aurélie Bidermann and Etat libre d’Orange.
My precious Perfumed Jewel
The first thing that catches our eye when we open the door of this small historic boutique in Grenoble is the variety of jewelry on offer. In gold plated, in silver, set with precious stones, at prices for all budgets and occasions, but only one point in common and of honor: timeless jewels of the best taste, whose design is close to that of the jewelry of luxury and for the majority created by brands from the South of France.
Charlotte, the manager, always on the lookout for trends, explains her choice to select strong pieces with unusual designs: “Trends evolve quickly but choosing jewelry with a strong design means you won’t get tired of them at the end of the season. There are of course changes in fashion but, overall, the jewelry we offer here can please you for several years”
All new, all beautiful at Bijou Parfumé
The particularity of Bijou Parfumé is to sell brands exclusively since its beginnings, such as the ethnic and chic and recognizable design brand “Gas Bijoux” and the accessible brand “Doriane bijoux”. But the novelty of this end of year is the exclusive sale in Grenoble of the Parisian house of high fantasy jewelry, “Aurélie Bidermann”.
« Jewelry is thought of as a true accessory, an adornment that becomes the highlight of an outfit: it is the mark of a style, of a claimed allure. Paris and its elsewhere, such is the creative crucible of the house, boosted by a very Parisian sense and a coquetry which boasts as much beauty as lightness. »
On the perfume side, we find niche perfumes here, which are not sold in traditional perfumeries. Confidential brands made in France, whose fragrances are both original and more persistent scents, with a trail, as they say in the trade, like those of the French house “Etat Libre d’Orange”.
With names that sound like promises of freedom, rebellion and seduction, smelling these creations sharpens curiosity: “ Unforgettable smells, strong sensations, contrasting emotions, living raw materials, which merge with the skin to belong only to it, more than a perfume a signature.”
As for the “Histoire de Parfum” assortment, it is an ode to the senses “Never has one of my perfumes been the search for the most beautiful smell, but always that of the most beautiful emotion.” Each bottle reinterprets an olfactory family by combining an unexpected component, creating original creations with character. Like a poem with intoxicating and singular notes, a waltz of the senses which are intoxicated with fine scents to be tested exclusively at Bijou Parfumé, advised by the kindness and know-how of Charlotte, Sylvie and France.
Spirit and welcome of the real neighborhood boutique
The boutique, created in 1997 in Grenoble, has been able to seduce, advise and pamper customers looking for gifts and quality products at affordable prices. And it’s a small team that welcomes you, in a good mood, always with a smile in this shop reminiscent of luxury jewelry.
Charlotte, a jewelry fan and on the lookout for new trends, who bought the store nine years ago, is accompanied by Sylvie, the former manager of one of the first costume jewelry stores in France, the “Some part”, the quality jewelry store at low prices from our adolescence on rue Saint-Jacques.
Together they chose to combine jewelry and perfume 9 years ago and to position themselves on confidential brands, well before the concept store fashion arrived in Grenoble. They will be joined by France, to compose a joyful trio for which loyal customers are full of praise:
“Coming here is a bit like meeting old friends every time you want to offer or treat yourself to beautiful trendy pieces that you can’t find anywhere else in Grenoble. The managers are available, friendly and always there to advise you with passion and kindness.”
Above all, a human adventure for these enthusiasts who also maintain a privileged link with the creators of the products they offer: “The link is very important beyond the sale; meeting people, whether they are customers or creators, and connecting them in a good mood, that’s what we are for being traders! » Charlotte tells us.
And this year, that’s good, the trend is for big pieces, ostentatious but chic jewelry, taking precedence over clothing. So don’t hesitate to open the door, whether to treat yourself or as a gift, or even to add a few items to Santa’s list.
The Perfumed Jewel
21 Rue de Belgrade, Grenoble
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