Yesterday, Samsung unveiled its latest range of Galaxy devices, including the Galaxy Z Fold4, Z Flip4, Watch5 series and Buds2 Pro, during the Unpacked livestream. To give fans and consumers the chance to experience the new range for themselves before it becomes available worldwide, Samsung has opened Samsung Unpacked Experience locations in London and New York.
These pop-up areas are open to the public through August and feature activation zones where consumers can experience the Galaxy brand and its latest devices, smartwatches and headphones. The pop-ups are powered by a series of Samsung’s most innovative experiences, including the unique features of the FlexCam, the Bespoke Design Studio and the productivity features of the new foldable devices. Additionally, fans will be able to learn more about SmartThings solutions, the Galaxy for the Planet sustainability initiative, and Samsung’s broader Galaxy brand ethos and ecosystem.
To celebrate the announcement, Samsung will have a strong presence in some of the world’s most famous public spaces, including Times Square in New York. In collaboration with K-pop group BTS, Samsung will release the digital film “Yet to Come” and unveil “Over The Horizon 2022 by SUGA of BTS”. New content will be uploaded to official Samsung YouTube channels August 13-15.
–
