discover the MBA specialized in Beauty & Cosmetics

The MBA specialized in Digital Marketing & Business – Beauty & Cosmetics moved to Paris in the premises of EFAP (60-year-old grande dame recognized in the field of communication) last year. Founded and led by Vincent Montet, Vice-President of the Digital Economy Association ACSEL, it offers everyone (students, retraining employees, active executives, new graduates on professional training contracts) the opportunity to become an actor and no longer a mere spectator of this digital cosmetics revolution already running.

Luxury, beauty and cosmetics in the sights

At a time when the beauty market weighs heavily € 15 billion (distributed mainly between the Asian continent and France), the hexagon has plenty to pull out of the game. According to the latest figures, its global market will represent more than € 800 billion says 2024. A heavy market whose growth is still and always linked to the same need. That of digitalizing. This is what the students of the specialized master’s degree given on a “part-time” basis during seminars at the rate of 4/5 days per month over the year.

An exclusive partnership with the Cosmetic Valley

To study the marketing and digital communication of this vast industry, that is the objective. So to do this, the founders equipped themselves with a prestigious educational board. The co-founders and speakers at the school are key figures, experts in their field. Like theIBCBS (aesthetic and beauty reference school) and some Cosmetic Valley which brings together all the key players of the future, namely LVMH, l’Oréal And the others. Beauty Success and the king of marine cosmetics Thalgo are also part of the partners. Note that during the year, two of the seminars will take place in Chartres within the Cosmetic Valley to offer students a real immersion in the first cluster in France in the sector alongside professionals.

On a larger scale, the MBA can boast of an exclusive partnership with the HUB Institute, France’s leading think tank in digital transformation, allowing it to establish itself in a unique way at the heart of the digital ecosystem and to benefit from a rich and varied community.

Free events upon registration

To confirm its scope, the MBA which trains the future beauty marketers of tomorrow regularly organizes free events accessible to all. The next one, which will take place on Thursday 20 May at 12:30 pm, will have the theme “Digital skills in marketing / communication: new keys to employability in Beauty & Cosmetics “. For 1 hour 15 minutes, Vincent Montet and Frédéric lefret, President of the French Federation of Esthetic-Perfumery Schools (also co-author of the book “Beauty love brends, la beauté 4.0) will discuss trends transformation digitale post-covid, the favorability of its digital ecosystem, the soft skills necessary or the key e-commerce figures.

To deepen the subject, 4 major trends will be explored during this webinar. The first, that of the rise of live commerce (web 2.0 teleshopping) followed by the rise of “clean beauty” and increased market shares of the organic cosmetics and DNVB (digital native vertical brand). Without forgetting the development of beauty tech and Phygital (contraction of physical and digital) which reinvents the experience of beauty in stores or in salons.

Save the date !

Digital marketing / communication skills: new keys to employability in Beauty & Cosmetics
Thursday May 20 at 12:30 p.m.
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