“Discover the High-End Artisanal Bedding Network, Hästens, and Its Expansion Plans in France and the US”

Hästens is a high-end artisanal bedding network currently present in 46 pays of the world. Cash already 5 points of sale in Francethe brand of Swedish origin wishes to accelerate its development there.

Hästens shows sustained development

The Hästens network recently opened the doors of a new point of sale in the capitalin the 7th district. With its surface of more than 200 m², this store offers its customers a real place to live and allows them to discover all the brand’s know-how in an exceptional setting. They can indeed discover a wide selection of products, including the flagship models of Hästens: the 2000T, the Dremer and the incredible Vividus.

The network that now counts 5 points of sale in France (3 in Paris, 1 in Lyon and 1 in Nice) would like to accelerate its development by opening many other addresses in the years to come. To do this, the brand relies on its extremely efficient economic model allowing a ROI in 3 years with a profitability of 20%.

If you have the commercial fiber and one real talent as a business developer, then you may be made to join the Hästens adventure. The network would also like its partners to preferably have a experience in the luxury sector (high-end real estate, cars, watches and jewelry) given that its clientele is very demanding.

On the other hand, the Swedish manufacturer of high-end handmade bedding has announced the signing of a partnership with MadaLuxethe leader in the distribution of luxury goods in North America. The network aims, through this collaboration, open around twenty Hästens points of sale in the United StatesIn the coming years.

Support offered by Hästens

To ensure the success of their project, the Hästens network guarantees to offer its partners step-by-step support:

• Creation of the store : Hästens participates in the creation of the store by providing the member with a team of specialists who accompany him, train his customer advisers and install the display beds.
• Ongoing support : Hästens’ educational range includes sales, marketing and product training in the store, as well as an annual internship at its factory in Köping, Sweden. Its specialists are available to help the member and his staff to deepen their knowledge.
• business development : Hästens provides its partner with a specific commercial consultant and a commercial specialist in charge of training its team. The brand accompanies it in the development of a commercial action plan and strategies to increase traffic, conversion and added value.