Discover Puerto Rico Wins North American SABER Award for ‘Sunshine to Spare’ Campaign

Discover Puerto Rico, the DMO, Destination Marketing Organization, has won PRovoke Media’s North American SABER Award for its ‘Sunshine to Spare’ campaign.

The aforementioned campaign sought to bottle the most famous attribute of the Island, the sun.

These awards recognize superior achievement in brand engagement and reputation.

In addition, as has been published, this year’s entries focused on commitment, credibility and relationship building.

For Leah Chandler, director of marketing for Discover Puerto Rico‘we are honored and excited to receive this recognition for our initiative Sunshine to Spare. It is a testament to an original approach to travel marketing that captured the irresistible and unforgettable tone of Puerto Rico Sunshine’.

“No destination has attempted to attract travelers by marking their own sun, and by doing so, they not only sparked interest in the island, but also the pride of the Puerto Rican community, who were delighted to have their own Pantone color.”

Express. Drafting. JR