Many Grandes Ecoles programs are opening up internationally in the very privileged luxury sector.
“After freezing positions during the pandemic, companies are looking for young talent”, says Dilip Subramanian, head of the international master in luxury management at Neoma. At the start of the 2024 academic year, the master will recruit two cohorts per year instead of one, i.e. 80 students. France is number one in luxury. A sector where companies such as LVMH and its 75 houses (Vuitton, Dior, Fendi, Céline…) shine, but also Kering, L’Oréal, Chanel… These companies are looking for profiles in sales, digital, digital marketing, but also law, computers as well as a certain “know-how”.
Opened in 2008, the MSc in luxury management and marketing at EM Lyon trains 120 students per class. “We retain a quarter of the applicants. The objective is to build a cohort enriched with varied, international profiles, capable of working in a team and truly motivated by the luxury industry”, summarizes Florence Rollet, head of the MSc at EM Lyon. Some degrees are specific to an area: wine, fashion, hospitality, for example. This is the case of the fashion management master at Ieseg. Skema also offers three MScs, two more specific, luxury hospitality and innovation and luxury and fashion management, and a more general one, global luxury and management.
Who says luxury management, says openness to the world. Neoma’s international master in luxury management, organized in partnership with Polimi (Politecnico di Milano), has 90% foreign students and is shared between Reims and Milan. That of EM Lyon, which brings together 30 to 40 different nationalities, begins in Paris, continues, depending on the specialty chosen, at the London College of Fashion, at the Parsons School of Design in New York or at Luiss Business School in Rome, before a semester in Australia at Curtin University on luxury applied to neuroscience.
A challenge with Dior
These courses rely on proximity to the profession. At Neoma, each year, students compete in a five-month challenge on business cases proposed this year by Dior Parfum and a hotel near Reims. For their first semester in New York, the students of Skema’s MSc global luxury and management take classes at New York University NYU SPS and take part in a challenge organized with Tiffany and a hackathon with Four Season’s. “In Paris, they will work on a sustainable development project with Moët Hennessy, then a challenge proposed by three luxury brands”says Emmanuelle Rigaud, director of the MSc global luxury and management at Skema in partnership with New York University NYU SPS.
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Entry into the labor market often takes place in stages. The end-of-study internship is frequently the gateway to a CDD or a VIE before a CDI. Marine Comiti is a 2022 graduate of the MSc luxury management and marketing from EM Lyon. Last January, she was hired on a fixed-term contract as a junior in-store digital project manager in Chanel’s watch and jewelry department, after her internship. “I participate in the management of the digital ecosystem in the store. It’s about allowing the seller to complete the customer experience with new digital tools.she is passionate.
